Module Details

Module Code: MUSC9012
Title: Professional Studies 2 - Music
Long Title: Professional Studies 2 - Music
NFQ Level: Expert
Valid From: Semester 1 - 2018/19 ( September 2018 )
Duration: 1 Semester
Credits: 10
Field of Study: 2121 - Music & Performing Arts
Module Delivered in: 1 programme(s)
Module Description: Music business and management studies for the performing musician. Students will carry out detailed independent research and present findings on a specific area of the music business in a seminar.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate understanding of management roles and employ appropriate strategies in career advancement in music and the arts
LO2 Negotiate effectively for professional advancement
LO3 Market and promote artistic initiatives and projects
LO4 Harness media effectively in supporting a career in music
LO5 Present findings on a relevant topic, connecting ideas, research and critical opinion
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Research
Research an area of the music business for presentation to the seminar. Areas of research: Tax; Audience research; New media and social media impact on performances; Marketing approaches; Health & Safety for the musician; Broadcasting and recording opportunities
Presentation Skills
Hone professional presentation skills. Develop critical thinking in assessment of peers and providing high-quality formative feedback
Course delivery
The course is delivered in blocks over three Saturdays in one semester
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 50
Timing n/a Learning Outcomes 1,2,3,4,5
Assessment Description
Presentation, based on in-depth research and course-work, on a chosen area of the music business which is subject to peer assessment and moderated by the lecturer
Assessment Type Other % of Total Mark 50
Timing Every Second Week Learning Outcomes 1,2,3,4
Assessment Description
Engage in negotiation exercises in diverse roles, and make use of strategic marketing and promotion tools, including social media
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Month 1.00 4
Independent & Directed Learning (Non-contact) Non Contact Individual practice and research Every Week 12.50 12.5
Tutorial Contact Practical skills application and class discussion Every Month 0.50 2
Total Hours 18.50
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 1.50
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Christopher Fifield. (2005), Ibbs and Tillett: The Rise and Fall of a Musical Empire, Ashgate Pub. Ltd., [ISBN: 9781840142907].
  • Charles Handy. (2002), The Elephant and the Flea, Harvard Business Review Press, [ISBN: 9781591391289].
  • Charles Handy. (2009), Gods of Management, Souvenir Press Ltd., [ISBN: 9780285638440].
  • Philip Kotler, Joanne Scheff. (1997), Standing room only: Strategies for marketing the performing arts, Harvard Business School Press, Boston, Mass., [ISBN: 9780875847375].
  • Kotler, Philip & Scheff, Joanne. (1997), Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business School Press.
  • Prentice, Karyn. (2004), Negotiation Skills in the Arts, IAMA.
  • Alex Ross. (2007), The Rest Is Noise: Listening to the Twentieth Century, Picador, [ISBN: 9780312427719].
  • Still, Magnus. (2016), Fill Every Seat, Stillart, 2016.
  • Mr Tim Kitchen (Author), Yvonne Ivanescu (Author), Luke Nicholson (Editor). (2015), Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More, Exposure Ninja, [ISBN: 1519611927].
  • Kerres, Berhard & Mehne, Bettina. (2013), Be Your Own Manager - A Career Handbook for Classical Musicians, Tenaia Management Ltd., London, [ISBN: 978-54390-349].
  • Dromey, Chris & Haferkorn, Julia. (2018), The Classical Music Industry, Routledge, London, [ISBN: 978-1138-2036].
Supplementary Article/Paper Resources
  • Rheingold Publishing, Classical Music Magazine.
  • Impromptu Publishing, Manchester, Gig magazine incorporating International Arts Manager.
  • Impromptu Publishing, Manchester, Performing Arts Yearbook Europe.
  • Impromptu Publishing, Manchester, Music, Opera, Dance Yearbook.
  • (2010), Macmillan Press, Grove's Dictionary of Music and Musicians.
  • (2011), IAMA/AEAA/InXmedia, Classical Music Arts - Who Represents Whom.
  • (2003), Music Managers' Forum, Music Management Bible.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_GMUSC_9 Master of Arts in Music (Taught) 2 Mandatory