Module Details

Module Code: MRKT9016
Title: Applied Consultancy Project
Long Title: Applied Consultancy Project
NFQ Level: Expert
Valid From: Semester 1 - 2021/22 ( September 2021 )
Duration: 1 Semester
Credits: 20
Field of Study: 3420 - Marketing & Advertising
Module Delivered in: 1 programme(s)
Module Description: This module develops within the learner, the knowledge, skills and competencies required to research, develop and scope an applied research project through an in-depth examination of either a live company project or a sector analysis. This module will provide students with the skills necessary to structure an individual enquiry in a business management discipline. Students must develop, implement and critically assess a detailed methodology to address a real business problem within a defined time-frame, using industry standard technology where appropriate. The student is expected to be self-motivated and must communicate the process and outcomes of their research in a manner appropriate for professional practitioners in their discipline.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Research and analyse a specific issue or problem affecting an organisation or industry
LO2 Plan, manage and implement a research project
LO3 Propose and defend the methodological approach taken to generate qualitative and/or quantitative findings
LO4 Critically assess the practical implications for management leadership emanating from this research
LO5 Develop appropriate written and oral communication skills required of the professional practitioner, specifically emphasizing the underlying outcome of the research.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Professional, Academic & Consultancy Writing Techniques
Developing the skills necessary to articulate a comprehensive review of the research process with appropriate practical findings and implications
Report Writing
Developing a comprehensive and professional report format and structure.
Quantitative & Qualitative Data Analysis
Introduction to analytical tools and presentation of data. Students must analyse collected industry based data and present their analysis and findings. For example Big Data, Large Multi-Faceted Media Content
Decision Making & Interpretation
Detailing the process undertaken to draw insights from findings to provide logical interpretations so as to inform the decision making process
Research Approaches
Examine research approaches such as case studies, ethnography, narrative enquiry and also data collection methods such interviews, questionnaires, focus groups, observation. Students must be able to identify and implement the most appropriate research approach for industry
Research Ethics
Ensuring the integrity of professional/ consultancy/academic research, including the importance of bibliographical details, contributors to the study, anonymity etc.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 10
Timing Week 3 Learning Outcomes 1,2
Assessment Description
Project Proposal will outline and industry or organisational problem, possible and proposed solutions, tentative research approach. Organisational support for conduct of research must be clear.
Assessment Type Project % of Total Mark 70
Timing Sem End Learning Outcomes 1,2,3,4,5
Assessment Description
Students must present a written report outlining an industry or company issue/problem, the methodological approach taken, and the findings from the research process. This must also include conclusions and practical recommendations for the organisation or industry based on the investigation undertaken.
Assessment Type Presentation % of Total Mark 20
Timing Sem End Learning Outcomes 1,2,3,4,5
Assessment Description
Poster Presentation outlining the entire research project. Poster will showcase the context, the problem/issue, the methodological approach take, key findings, conclusions and practical recommendations..
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Business Research Methods & Analysis Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Reading, Research & Analysis Every Week 24.50 24.5
Lecturer-Supervised Learning (Contact) Contact Mentoring Every Week 0.50 0.5
Total Hours 28.00
Total Weekly Learner Workload 28.00
Total Weekly Contact Hours 3.50
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Independent & Directed Learning (Non-contact) Non Contact Self-Directed Research and Contact Every Week 24.50 24.5
Lecture Contact Lectures Every Week 3.00 3
Lecturer-Supervised Learning (Contact) Contact Mentoring Every Week 0.50 0.5
Total Hours 28.00
Total Weekly Learner Workload 28.00
Total Weekly Contact Hours 3.50
 
Module Resources
Recommended Book Resources
  • Denscombe, M.. (2010), The Good Research Guide: For Small Scale Research Projects, Open University Press, Maidenhead.
  • Saunders, M.N.K., Lewis, P. and Thornhill, A.. (2019), Research Methods for Business Students, Pearson Education, London, [ISBN: 9781292208787].
  • Cooper, H. (1998), Synthesizing research: A guide for literature reviews, Thousand Oaks, California.
  • Balanaves, M. (2001), Introduction to quantitative research methods: an investigative approach, 4th. Thousand Oaks, California.
  • Creswell, J.W.. (2002), Educational research: Planning, conducting, and evaluating Quantitative and Qualitative Research, Saddle River, NJ: Prentice Hall.
  • Denzin, N.K. & Lincoln, Y.S.. (2008), The Landscape of Qualitative Research, 3rd. Sage Publications, Thousand Oaks, California.
  • Miles, M. & Huberman, M. (1994), An Expanded Sourcebook: Qualitative Data Analysis, 2nd. Sage, Thousand Oaks.
Recommended Article/Paper Resources
  • Braun, V. & Clarke, V.. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, 3 (2), p.26.
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BIBUS_9 Master of Science in International Business 3 Mandatory