Module Details

Module Code: MRKT8021
Title: Marketing Portfolio
Long Title: Marketing Portfolio
NFQ Level: Advanced
Valid From: Semester 1 - 2018/19 ( September 2018 )
Duration: 1 Semester
Credits: 5
Field of Study: 3420 - Marketing & Advertising
Module Delivered in: 1 programme(s)
Module Description: This module helps prepare students for their professional life by placing an emphasis on their own learning and reflections of their practice in this changing industry. Speakers from a variety of organisations will present a series of guest lectures on a wide variety of topics, related to marketing and other business areas, personal and professional development. Students will be tasked with reflecting on these seminars and also with undertaking other activities while producing a learning portfolio to demonstrate their learning and accomplishments throughout their studies. The portfolio can include work relating to targeted industry briefs which will be structured as part of the module.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Synthesise perspectives from a variety of sources relating to business challenges, personal and professional development through a lens from the Marketing discipline.
LO2 Evaluate various overarching marketing approaches to contemporary business issues while demonstrating understanding of challenges that emerge from other business activities.
LO3 Produce a personal portfolio documenting the student's learning journey focusing on activities and engagement essential to the marketing industry.
LO4 Integrate key marketing learning from seminars and other activities aligned with the module to his/herself, in order to enhance their personal and professional development while conscious of emerging and contemporary issues.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Business and Marketing strategy
Strategic thinking, Marketing strategy, Routes to Entry, Competitive Advantage, Integrated Planning and Strategy
Leadership
Personal approaches to leadership, Effective leadership
Motivation
Motivation theory and practice
Personal and Professional Development
Identifying and enhancing personal skills, Networking, Developing and promoting transferable skills
Reflection
Reflection and reflective writing
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Reflective Journal % of Total Mark 50
Timing Every Second Week Learning Outcomes 1,2,3,4
Assessment Description
Students will develop a reflective journal with a critical perspective on the seminars they have experienced as well as other tasks undertaken aligned with the module's outcomes e.g. networking events.
Assessment Type Project % of Total Mark 50
Timing Week 12 Learning Outcomes 1,3
Assessment Description
Students will create a personal portfolio exhibiting key learning throughout their studies, e.g. from seminars, live cases, work placement or from tasks set up specifically for this module. The portfolio can include key artefacts that demonstrate their marketing know-how as well as further reflections on the learning that created it.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Guest Lectures/Site Visits Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Review of Seminars and Site visits. Preparation of Reflective Journal and Learning Portfolio Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Guest Lectures Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Review of Seminars. Preparation of Reflective Journal and Learning Portfolio Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Barbara Bassot. (2013), The Reflective Journal, Palgrave Macmillan, [ISBN: 9781137324719].
  • Byron Sharp. (2010), How Brands Grow: What Marketers Don't Know, [ISBN: 9780195573565].
  • Christine Forde, Margery McMahon, Alastair D McPhee, Fiona Patrick. (2006), Professional Development, Reflection and Enquiry, [ISBN: 1847878555].
Supplementary Book Resources
  • John Zubizarreta. (2009), The Learning Portfolio: Reflective Practice for Improving Student Learning, 2nd. Jossey-Bass, [ISBN: 9780470623633].
  • Jennifer Moon. (2004), A Handbook of Reflective and Experiential Learning, RoutledgeFalmer, [ISBN: 9780415335164].
This module does not have any article/paper resources
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 8 Mandatory