Module Details

Module Code: ACCT9006
Title: Strategy and Leadership (CPA)
Long Title: Strategy and Leadership (CPA)
NFQ Level: Expert
Valid From: Semester 1 - 2019/20 ( September 2019 )
Duration: 2 Semesters
Credits: 10
Field of Study: 3440 - Accounting, Auditing and Accountability
Module Delivered in: 1 programme(s)
Module Description: The aim of this module is to develop students’ ability to contribute effectively to the strategic management of enterprises through the objective analysis of business situations, the critical evaluation of strategic options and the implementation of change programmes.

This module integrates and expands the knowledge and skills acquired in previous studies and provides a framework for future leaders to analyse, develop and implement strategies for entrepreneurial activities in both growing and established entities.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Display a detailed understanding of strategic development, marketing and market place strategy.
LO2 Integrate and apply effectively theories and concepts from strategic management and related disciplines such as finance, H.R, Marketing, Operations and I.S. to solve business problems in complex and diverse situations.
LO3 Devise, develop and lead appropriate business strategies in support of entrepreneurial activities and existing organisations
LO4 Evaluate the importance of knowledge management in strategy implementation, and advise on the implementation of appropriate systems, processes and solutions
LO5 Develop and promote a business case
LO6 Evaluate what is required at an individual, team and organisational level to initiate and lead complex projects successfully
LO7 Communicate effectively to a variety of audiences
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
1. THE STRATEGY PROCESS
THE STRATEGY PROCESS • The Concept of Strategy: – Levels of strategy and planning. – Setting mission, aims, goals & objectives. – Matching strategy and structure. – The competitive environment. – Ethical, political & social considerations. • Strategic Management and Operational Management. • Perspectives on Strategy: – Deliberate and emergent strategy. • The Marketing Dimension: – Marketing management concepts. – Analysing marketing opportunities. – Market segmentation. – The marketing mix. – Strategic planning and marketing management. – Market place models.
2.The Strategic Position
THE STRATEGIC POSITION • Environmental Analysis: The macro environment. – – Industry/Sector analysis. – Market analysis. – Opportunities & threats. • Assessing Strategic Capability: – Critical success factors. – Assessing resources. – Identifying core competencies. – Benchmarking. – Assessing strengths and weaknesses. • Measuring Stakeholder Expectations: – Corporate governance. – Stakeholder analysis. – Identifying stakeholder expectations. – Business ethics. – Cultural considerations.
3. STRATEGIC CHOICES
STRATEGIC CHOICES • Corporate Level: – The role of the corporate centre: – Portfolio manager. – Corporate core competencies. – Manager. – Restructurer. – Synergy manager. – Parental developer. – The Corporate Portfolio. – The Growth/Share Matrix. – The Directional Policy Matrix. – The Relatedness Matrix. – Corporate Diversification. • Business Level: – Bases of competitive advantage – Sustaining competitive advantage. – Game theory. – Competition and collaboration. – Value Innovation. – Business ecosystems. – Business case development. – Supporting the entrepreneur & new venture creation. • Strategy Development: – Directions. – Methods. – Success criteria.
4. STRATEGY IMPLEMENTATION
STRATEGY IMPLEMENTATION – Structure and Processes: – Organisation structure. – Planning & control systems – Market mechanisms. – Social/cultural process. – Organisational behaviour. – Leadership: – Culture change. – Knowledge creation. – Theories of Leadership. – Knowledge management. – Leadership Styles. – Power and influence. – Motivation and engagement. – Information and Technology: • Managing the Change Process. – Change management: – Analysing the change situation. – The nature of change. – Changing organisational culture. – Organisational communications. – Project management. – Project objective and scope.
Module Content & Assessment
Assessment Breakdown%
End of Module Formal Examination100.00%
Special Regulation
The pass mark for this module is 50% to align with the relevant professional accountancy body.

Assessments

No Coursework
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 100
Timing End-of-Semester Learning Outcomes 1,2,3,4,5,6,7
Assessment Delivery Period 2
Assessment Description
This module is assessed by CPA Ireland. It is an open-book examination of 3.5 hours duration using a case-study approach.
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of content and material underpinning learning outcomes Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Student undertakes independent study. Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of content and material underpinning learning outcomes Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Student undertakes independent study. Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér,. (2017), Exploring Strategy, 11. Pearson, Harrow, [ISBN: 9781292145129].
  • Daft. (2008), New Era of Management, International,, 2. [ISBN: 9780324537772].
  • Gregory G Dess, Alan Eisner, G T (Tom) Lumpkin, Gerry McNamara,. (2015), Strategic Management: Creating Competitive Advantages,, McGraw-Hill Higher Education, [ISBN: 9781259305559].
  • Kotler Philip, Kevin Lane Keller,. (2015), Marketing Management with MyMarketingLab; Global, Pearson, [ISBN: 9781292092737].
  • Gunnigle G., Heraty N., Morley M.,. (2017), Human Resource Management in Ireland, Institute of Public Administration, [ISBN: 9781910393178].
  • Laurie J Mullins. (2008), Management and Organisational Behaviour,, 8th. Prentice Hall, [ISBN: 9780273708889].
  • CPA. CPA P2, Strategy & Leadership.
This module does not have any article/paper resources
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BAACC_9 Master of Science in Applied Accounting 1 Mandatory