Module Details

Module Code: MGMT8063
Title: Cross Cultural Communication
Long Title: Cross Cultural Communication
NFQ Level: Advanced
Valid From: Semester 1 - 2018/19 ( September 2018 )
Duration: 1 Semester
Credits: 10
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module will allow the learner to develop knowledge and awareness of communicating and negotiating professionally in a cross-cultural environment. As the globalisation of industries poses its own set of benefits and challenges, it is imperative for the learner to develop key techniques and skills to adapt to these changes. In addition, the learner will also gain a thorough knowledge of both the strategic and operational aspects of relationship management with particular emphasis on international trade.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Identify and evaluate how the key elements that differentiate cultures impact international business.
LO2 Evaluate the challenges facing multi-national organisations in cross cultural communication.
LO3 Critically assess techniques for cross-cultural conflict resolution through effective negotiation skills.
LO4 Analyse ethical issues facing business negotiations in a global context.
LO5 Identify and evaluate the key characteristics of business relationship management in a global context.
LO6 Critique the different forms of relationships between, and within, organisations and how these operate in the global landscape.
LO7 Critically appraise the impact of power and conflict in the relationship landscape and assess the reasons for the termination of relationships.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Characteristics and Elements of Culture
This section examines the fundamental nature and characteristics of culture, including subcultures, socialisation, stereotypes, ethnocentrism, and culture shock. Elements of culture including but not limited to: language, religion, values, beliefs, norms, customs, education, aesthetics, gender, family, and worldview will be explored.
MNE Cross-Cultural Communication Challenges
Extensive exploration of how businesses manage and coordinate communication across cultures with particular focus on communicating in and between cultures, any barriers that exist in cross-cultural management communication and becoming a competent intercultural communicator.
MNE Cross-Cultural Negotiation Techniques
This section explores sources of cross-cultural conflict. It evaluates negotiation theories and techniques that will include an analytical framework for understanding negotiations as well as strategies for creating value, supported by relevant case studies.
Ethical Global Practices
This section explores the impact of cultures on management functions and ethical practice. It centres on aspects of ethical communication and negotiation, ethical complexities in negotiations, ethical dilemmas and win-win strategies.
Characteristics of Business Relationship Management
This section evaluates the various constructs upon which business relationships are based with particular focus on multi-national organisations.
Relationships in the Global Market
This section evaluates transactions versus relationships with focus on relational exchange as a strategic activity, the trends that drive relationships in the global sphere. It will look at the Relationship Continuum – from transactional based exchanges to value-added exchanges and complete collaboration.
Power and Conflict in the Negotiation Process
This section evaluates relationships that exist within negotiations. Issues such as how to identify and utilise power in negotiations as well as who power players are and can be in negotiation are explored. Mediation and dispute resolution.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Critique % of Total Mark 50
Timing Every Second Week Learning Outcomes 1,2,3,4,5,6,7
Assessment Description
An online discussion forum whereby learners are tasked with evaluating and critiquing a variety of topics in an open forum/debate context with minimum contribution requirements per student per topic.
Assessment Type Written Report % of Total Mark 50
Timing Sem End Learning Outcomes 1,2,3,4,7
Assessment Description
Evaluation of cross-cultural communication and negotiation.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecturer guided delivery of course material Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Self study, review of case studies, articles and relevant text research Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecturer guided delivery of course material Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Self study, review of case studies, articles and relevant text research Every Week 11.00 11
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Roy Lewicki, Bruce Barry and David Saunders. (2016), Essentials of Negotiation, 6th. McGraw-Hill, [ISBN: 9780077862466].
  • Elizabeth Tuleja. (2017), Intercultural Communication for Global Business, Routledge, [ISBN: 9781138932838].
  • Dondaldson, B. & O’ Toole. (2007), Strategic Market Relationships – from Strategy to Implementation, 2nd. Wiley, [ISBN: 9780470028803].
Supplementary Book Resources
  • Mary Keating and Gillian Martin. (2004), Managing Cross-Cultural Business Relations, Blackhall Publishing, Dublin, [ISBN: 9781842180679].
  • Fred E. Jandt. (2018), An Introduction to Intercultural Communication, 9th. Sage Publications, [ISBN: 9781506361659].
  • Gaelle Moal-Ulvoas. (2014), Business Negotiation, De Boeck Superieur, [ISBN: 9782804183165].
  • Peelen, E. & Beltman, R.. (2013), Customer Relationship Management, 2nd. Pearson, [ISBN: 9780273774952].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BIBAV_8 Bachelor of Arts (Honours) in International Business with Aviation Studies 9 Mandatory