Module Details

Module Code: ARTS7053
Title: The Business of Photography
Long Title: The Business of Photography
NFQ Level: Intermediate
Valid From: Semester 1 - 2018/19 ( September 2018 )
Duration: 1 Semester
Credits: 5
Field of Study: 2110 - Visual Arts
Module Delivered in: 1 programme(s)
Module Description: This module provides the learner with knowledge of and insight into the features and workings of the photography and video industry. It focuses particularly on the business side. It considers the profession within the contexts of the creative industries and the creative economy. It explores the entrepreneurial and business knowledge and skills that are required to work as a professional photographer and videographer.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 critically evaluate the varying dimensions of the photography and video industry.
LO2 assess the position of the photography and video industry within the creative industries and the creative economy.
LO3 debate the dimensions of the entrepreneurial and business knowledge and skills required to work as a professional photographer and videographer.
LO4 communicate the importance of effective networking and self-promotion in the photography and video business.
LO5 discuss the dimensions and importance of business finance, accounts and tax.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Professional Perspectives
The dimensions of the industry. The creative industries and the creative economy. The role of photography and video within the wider creative industries. Perspectives from professional photographers and videographers as guest lecturers
The Business of Photographic Media
The dimensions of the entrepreneurial and business knowledge and skills required to work as a professional photographer. Networking and self-promotion in the photographic media profession. Day to day business matters - business finance, accounts, tax etc.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 60
Timing Week 8 Learning Outcomes 1,2
Assessment Description
Reporting on and responding to the dimensions of the photographic media industry nationally and internationally within the contexts of the creative economy
Assessment Type Written Report % of Total Mark 40
Timing Week 12 Learning Outcomes 3,4,5
Assessment Description
Report identifying and discussing the entrepreneurial and business knowledge and skills required to work as a professional photographer including finance, accounts, networking and self-promotion.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Content delivery and discussions Every Week 1.00 1
Lecturer-Supervised Learning (Contact) Contact Seminar Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Research and preparation Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Krages, B.. (2017), Legal Handbook for Photographers: The Rights and Liabilities of Making and Selling Images, 4th edition. Amherst Media, [ISBN: 978-168203286].
  • Piscopo, M.. (2017), The Photographer's Guide to Marketing and Self-Promotion, 5th Edition. Allworth Press; edition, [ISBN: 978-162153547].
  • Pritchard, L.. (2012), Setting Up a Successful Photography Business: How to be a Professional Photographer (Setting Up Guides), A & C Black Publishers Ltd, [ISBN: 978-140812577].
  • Whoitmore, T.. (2016), Photography Business: Special Tips and Techniques for Taking Amazing Pictures that Sell, CreateSpace Independent Publishing Platform, [ISBN: 978-153762883].
Supplementary Book Resources
  • Chan, L and Chan, L.. (2011), Social Media Marketing for Digital Photographers, John Wiley & Sons, Incorporated, [ISBN: 9781118014127].
  • Davis, H.. (2015), Achieving Your Potential As A Photographer: A Creative Companion and Workbook, Focal Press, [ISBN: 978-113882636].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HPHNM_8 Bachelor of Arts (Honours) in Photography with New Media 4 Mandatory