Module Details

Module Code: MGMT8051
Title: International Business
Long Title: International Business
NFQ Level: Advanced
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 2 programme(s)
Module Description: This module examines the nature globalisation and the role of transnational corporations in international trade. The political, legal, cultural, and technological aspects of the international business environment are examined. Frameworks for establishing the attractiveness of markets as destinations for foreign direct investment are assessed along with an evaluation of the various modes of entry to international markets. Ethical issues that impact on international business will also be considered.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Discuss the nature of International Business in a global economy and the impact of globalisation on business.
LO2 Analyse the key political, legal, economic, technological and socio-cultural factors that affect firms seeking to internationalise.
LO3 Evaluate a country's attractiveness of a destination for foreign direct investment.
LO4 Critically evaluate the various entry modes to international markets which are available to the internationalising firm.
LO5 Assess the impact of ethics and social responsibility on international business activities.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
None
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Globalisation
Globalisation defined. Global Institutions, Factors contributing to globalisation. Drivers of globalisation. Environmental change and globalisation. The challenges of the Internet Age.
Socio-Economic Forces
Sociocultural components and guidelines, importance of religion, attitudes, beliefs, education and language, cultural differences and change, behavioural factors influencing countries business practices, Hofstede’s model.
Political Forces
Political systems, Government ownership of business, privatisation, nationalism, government protection, country risk assessment criteria.
Economic Forces
Economic analysis of foreign markets. Economic indicators of countries, Economic Freedom, transition process for economies. Major dimensions of international economic analysis.
Legal Forces
National legal forces, expropriation, confiscation and domestication. Intellectual Property Rights. International standardising forces. Legal systems and relationships. Jurisdiction in international business.
Country Evaluation and Selection
Researching international markets, screening opportunities, analysing foreign markets.
Selecting and Managing Entry Modes
Exporting, joint ventures licensing, franchising, strategic alliances and wholly owned subsidiaries.
Ethics and corruption in international business
Ethics in cross-cultural and international contexts. Managing ethical behaviour across borders. Codes of ethics.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 40
Timing Week 10 Learning Outcomes 1,2,3
Assessment Description
International market assessment
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of course material and guest lecturers Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Learner self directed study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Delivery of course material and guest lectures Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Learner self directed study Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Charles W.L. Hill,. (2014), International Business, 9th. McGraw-Hill, [ISBN: 0077163583].
Supplementary Book Resources
  • Wild, Kenneth and Wild, John. (2016), International Business: The challenge of globlization, 8th. Pearson, [ISBN: 9780133866247].
  • John Daniels, Lee Radebaugh, Daniel Sullivan. (2014), International Business, 15th. Pearson, [ISBN: 0133457230].
  • David Collins. (2014), International Strategy: Context, Concepts and Implications, 1st. Wiley, [ISBN: 978140513968].
Recommended Article/Paper Resources
Other Resources
  • Website, Irish Trade Board / Enterprise Ireland. www.enterprise_ireland.com.
  • Website, Irish Exporters Association. www.irishexporters.ie.
  • Website, The International Business Times. http://www.ibtimes.com.
  • Website, World Trade Organisation. https://www.wto.org.
  • Website, The Global Marketing Alliance. http://www.the-gma.com.
  • Website, Organisation for Economic Co-operation and Development,
    http://www.oecd.org
  • Website, Global Business Initiative. http://www.global-business-initiative.or g/.
  • Journal, International Business Review.
  • Journal, Journal of International Business.
  • Journal, Journal of Global Marketing.
  • Journal, Business Ethics Quarterly.
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBISY_8 Bachelor of Business (Honours) in Information Systems 8 Elective
CR_BAGRI_7 Bachelor of Science in Agriculture 5 Mandatory