Module Details

Module Code: MRKT6018
Title: Contemporary Business
Long Title: Contemporary Business
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 3420 - Marketing & Advertising
Module Delivered in: 3 programme(s)
Module Description: This module will examine current contemporary issues facing business today. It will look at the changing landscape of business through globalisation and changing technological trends. The role of corporate social responsibility and ethics will also be examined. An analysis of the key economic pillars in Ireland as well as the role of government and policy will be scrutinised. Finally, entrepreneurship and role of the SME in Irish business will be detailed.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe the changing business landscape though the emergence of globalisation
LO2 Describe the role of corporate social responsibility and ethics for the modern day organisation
LO3 Identify the key economic pillars in Ireland
LO4 Explain the role of government and policy on current business practices
LO5 Describe the role of entrepreneurship and SMEs in our business economy
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Globalisation & Technological Trends
Globalisation and technological change have revolutionised the business environment. Today's businesses must be aware of the opportunity and threats associated with these issues.
Corporate Social Responsibility & Ethics
Businesses have become much more aware of their social responsibility and the ethical nature of their behaviour. This is now used as a 'badge of pride' for many firms. Consumers and the general public are now demanding that businesses act and behave appropriately. This section examines these issues in detail.
Economic Pillars
Understanding the functioning of the current business environment from a national perspective is extremely important. Here, key industries will be examined such as Technology, Manufacturing, Pharmaceuticals, Financial Services, Agri-Business & Tourism.
Government & Policy
The role and structure of government and the policies they implement have a significant impact on Irish business. The major policies and changes in government that affect business will be examined.
Entrepreneurship & SMEs
Entrepreneurship and SMEs have an important role in business. These concepts will be defined and examined in detail to understand the factors that promote and impede the level of entrepreneurialism in the economy.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 30
Timing Week 7 Learning Outcomes 1,2
Assessment Description
Students will deliver a presentation on a current business issue.
Assessment Type Project % of Total Mark 70
Timing Sem End Learning Outcomes 3,4,5
Assessment Description
Students will conduct research to examine a contemporary issue and apply it to a business situation
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Overview of module theory topics. Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Students will be expected to do 4 hours of independent study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Overview of module theory topics. Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Students will be expected to do 5 hours of independent study Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Carroll, A. & Buchholtz, A.. (2014), Business and society: Ethics, sustainability, and stakeholder management, CENGAGE Learning, [ISBN: 9781285734293].
Recommended Article/Paper Resources
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 1 Elective
CR_BBTCO_7 Bachelor of Business in Business Technology and Communications 2 Elective
CR_BMNGT_7 Bachelor of Business in Management 2 Mandatory