Module Details

Module Code: TOUR6006
Title: Air and Cruise Line Operations
Long Title: Air and Cruise Line Operations
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 1 programme(s)
Module Description: This module provides an overview of the airline and cruise industry. It explores the issues, impacts and considerations surrounding these growing industries.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the historical development of the airline industry, the changing regulatory environment, issues in the industry and the emerging trends/developments within the industry.
LO2 Outline the structure and determinants of airline costs, and cost in relation to the cruise line sector
LO3 Critique the factors that have contributed to the growth of the airline and cruising industry
LO4 Examine the significance of cruise tourism to destinations in terms of economic,environmental, cultural and social impacts.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Trends in the Airline Industry.
An introduction to the airline industry. The role of IATA and ICAO. Identify the key characteristics of schedule, charter and low cost airlines. The consequences of liberalisation, open markets and open skies on the airline sector. The impact of airline alliances and codeshare on airline operations. The future of airline distribution.
Airline Costs
The structure of airline costs to include direct/indirect operating costs and non operating costs. Determinents of airline costs such as prevailing wage level, price of aviation fuel, aircraft type and characteristics, the influence of demand, marketing/financial policies and management qualties.
Cruise Industry.
An introduction to the evolution of cruise tourism which has lead to the present day growth of the industry. Worldwide cruise demand, customer segmentation and marketing. Suppliers of cruise tourism and destinations visited. Cruise products.
Impacts of Cruise Tourism.
Identify the magnitude of the economic contribution on local economies from cruise activities. Environmental policies and challenges facing the cruise industry. Tourism and local experiences in cruise tourism destinations. A case study of The Economic contribution of the Cruise Sector to the Island of Ireland.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 30
Timing Week 6 Learning Outcomes 1,2,3
Assessment Description
In Class Test on the Airline Industry
Assessment Type Short Answer Questions % of Total Mark 30
Timing Week 12 Learning Outcomes 2,3,4
Assessment Description
In class test on the Cruise Tourism Industry
Assessment Type Project % of Total Mark 40
Timing Week 10 Learning Outcomes 1,2,3,4
Assessment Description
Essay related to either the Airline Industry or Cruise Industry
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class Room Based Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Study/Reading Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Classroom Based Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Independent learning and studying Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Dowling, R. K. (2006), Ship Cruise Tourism, 1st. CABI Publishers, Oxford, UK, [ISBN: 1 84593 048 7].
  • Doganis, Rigas. (2005), The Airline Business, 2nd. Routledge, London, [ISBN: 0415346150].
  • Doganis, Rigas. (2002), Flying Off Course, The Economics of International Airlines, 3rd. Routledge, London, [ISBN: 041521324X].
  • Pat Hanlon. Global airlines, 3rd. Butterworth-Heinemann, UK, [ISBN: 978-0-7506-6439-4].
Supplementary Book Resources
  • Berger, A. A. Ocean Travel & Cruising: A Cultural Analysis.
  • Dickson B & Vladmir. Selling the sea: An Inside Look at Cruise Tourism.
  • Klein, R.. (2005), Cruise Ship Squeeze: The new pirates of the seven seas., New Society Publishers, [ISBN: 9780865715226].
Recommended Article/Paper Resources
  • Cruise Ireland. (2004), The Economic contribution of the Cruise Sector to the Island of Ireland, The Economic contribution of the Cruise Sector to the Island of Ireland.
  • World Tourism Organisation. (2003), Worldwide Cruise Ship Activity,
    http://www.e-unwto.org
  • Kester, John G.C.. (2002), Databank Cruise Tourism, Tourism Economics, 9, p.337-350.
Supplementary Article/Paper Resources
  • Elesvier Science Ltd. The Journal of Air Transport Management.
Other Resources
  • Website, www.cruising.org.
  • Website, www.cruisereviews.com.
  • Website, www.caa.co.uk.
  • Website, www.iata.org.
  • Website, www.icao.int.
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTOUR_6 Higher Certificate in Business in Tourism Management 3 Mandatory