Module Details

Module Code: MMED8027
Title: Usability and UX Evaluation
Long Title: Usability and UX Evaluation
NFQ Level: Advanced
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: The aim of this module is to investigate how human psychology, users’ needs, usability
goals, and design can influence the usability and user experiences (UX) of interactive digital
media across a range of platforms and devices. The module is designed to provide
learners with the knowledge, skills and competencies required to establish and apply
effective user testing, analysis, evaluation and optimisation strategies for a range of
interactive applications.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Plan and conduct usability or user experience tests on a digital media product.
LO2 Critically evaluate the results of a user study and present a rationale for the redesign of the system.
LO3 Critically evaluate the role of human psychology, usability principles and design in relation to effective user experience
LO4 Apply a variety of approaches, techniques and methods for measuring the success of prototypes, concepts, interfaces or interactive systems.
LO5 Critically evaluate the approach, techniques and methods used in a professional user study
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
 
Indicative Content
Study Design
procedures, sampling issues, collecting data, recruiting participants and data type
Theory
Definitions and frameworks of HCI/usability/user experience; User / design heuristics for interactive applications – web, mobile, tablet computers, gaming consoles etc.; - Physiological and psychological aspects of usability design. Traditional Usability Metrics, performance metrics, errors, verbalisations, nonverbal behaviour. Measuring User Experience and “Felt Experience”. The Psychologies of HCI and Usability. Accessibility issues in interface design – validation, platform independence, consistency, compliance, special needs; - User research and usability methods and practices; Participatory and user-centred design; the role of designer as human-computer-interface expert and the interpreter of user demands.
Research methods
Key research methods, including Individual interviews, Focus groups, Observational studies, the think aloud protocol, questionnaires, surveys etc.
Practical
Tools and techniques for user testing and evaluation; data gathering and analysis processes and setup; approaches to participatory and user-centred design; creating prototypes and mock-ups; design and application of heuristic and usability tests; usability software
Data Analysis
Quantitative and qualitative data analysis; analysing questionnaire, interview, focus groups, observation data; quantitative and qualitative data analysis software; the process of transformation, interpretation, and presentation of data.
Ethics in Empirical Research
Honesty and integrity, fair treatment of participants, informed consent.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Critique % of Total Mark 40
Timing Week 6 Learning Outcomes 2,5
Assessment Description
Participate in and report on the approach, procedure and methods used in a user study
Assessment Type Practical/Skills Evaluation % of Total Mark 60
Timing Sem End Learning Outcomes 1,3,4
Assessment Description
Conduct a user study to evaluate the UX and/or usability of an interactive digital media solution
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Practical and theoretical aspects of UX and Usability evaluation Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Practical & Theory Independent Learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Jeff Gothelf. (2013), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media, [ISBN: 1449311652]].
  • Susan Weinschenk. (2011), 100 Things Every Designer Needs to Know About People, [ISBN: 0321767535].
  • Arnie Lund. (2011), User Experience Management, [ISBN: 978-012385496].
Supplementary Book Resources
  • Tom Tullis, Bill Albert. (2008), Measuring the user experience, [ISBN: 0123735580].
  • Joseph S. Dumas and Janice C. Redish. (1999), A Practical Guide to Usability Testing, [ISBN: 1841500208].
  • Donald A. Norman. (2002), The design of everyday things, Basic Books New York, [ISBN: 9780465067107].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 8 Mandatory