Module Details

Module Code: MMED9005
Title: New Media Workplace
Long Title: New Media Workplace
NFQ Level: Expert
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 2 programme(s)
Module Description: This module aims to give learners a detailed and up-to-date perspective on the digital media and new media industies.
Through invited presentations by industry experts and practitioners the learner will have an opportunity to engage in direct dialogue with key personnel as well as potential employers. The module presents the learner with an
insight into existing and emerging approaches with regard to work processes, practices and production as well as larger related socio-economic and socio-technical trends and contexts.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critically appraise recent and prospective issues, developments and opportunities in the digital media and new media industry.
LO2 Provide insights inside the processes of media creation, production and delivery by critical reflection on engagement with established industry players and sources
LO3 Analyse key business models, strategies, and operations in the digital media and new media industries
LO4 Critically appraise new media services and products in terms of key industry criteria.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Workplace Contexts and industry sub-sectors
The Digital Media Industry: the computer and video games sector, the e-learning sector, digital and online publishing, digital film, CGI and SFX etc; the Creative and Cultural Industries; the traditional and new media industries
Business and Innovation Management
Examples and experiences with innovation management; managing creativity; Key business models (e.g. customer relationships, revenue model etc), business strategies (e.g. strategies for competitive advantage), and business operations (e.g. organisational structure and workflows).
Careers and Personal Development
No job for life? Horizontal v vertical careers; Identity and work; Being a "creative"; Globalisation and the new labour market; Continuing Professional Development; Reflective practice; Psychometric testing for career planning and management.
Key Trends in New Media
Realignments and integrations in the media design industry and broader media culture; The "new media": interactivity, integration, hypermediacy, collaboartion, the social web/web 2.0; "massive" online spaces (e.g. MOOCs, MMORPGs etc.); the semantic web; mixed reality spaces; immersion; ubiquitious and ambient computing; The contemporary cyberculture
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Reflective Journal % of Total Mark 60
Timing Week 6 Learning Outcomes 1,2,3,4
Assessment Description
A reflective online learning journal in the form of an e-portfolio, based around engagement with established industry players and sources
Assessment Type Presentation % of Total Mark 40
Timing Sem End Learning Outcomes 1,2,3,4
Assessment Description
Media rich presentation on specific theme, trend or practice
within the broader digital media or new media workplace
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Traditional lectures and guest speaker slots (online and face-to-face) with activities based around topics and issues arising. Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Range of readings, exercises and other formative assessment tasks Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Traditional lectures and guest speaker slots (online and face-to-face) with activities based around topics and issues arising. Every Week 1.50 1.5
Independent & Directed Learning (Non-contact) Non Contact Range of readings, exercises and other formative assessment tasks Every Week 5.50 5.5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Martin Lister... [et al.]. (2008), New media: a critical introduction, [ISBN: 0415431611].
  • Richard Florida. (2012), The Rise of the Creative Class -- Revisited, Basic Books, [ISBN: 0465029930].
  • (2011), The Creative Industries: Culture and Policy, Sage Publications Ltd, [ISBN: 1847875769].
  • (2012), Key Concepts in Creative Industries, SAGE Publications Ltd, [ISBN: 1446202895].
  • Nancy Lyons, Meghan Wilker. (2012), Interactive Project Management: Pixels, People, and Process, New Riders, [ISBN: 0321815157].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HELDE_9 Master of Arts in E-learning Design and Development 1 Mandatory
CR_HJDCC_9 Master of Arts in Journalism and Digital Content Creation 1 Mandatory