Module Details

Module Code: DESI6013
Title: Design - Corporate Identity
Long Title: Design - Corporate Identity
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2140 - Design Studies
Module Delivered in: 1 programme(s)
Module Description: This module provides an overview of contemporary corporate identity design. It includes differentiating between visual styles and corporate structures. The student will create visual design solutions to set logo and corporate identity briefs.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyze the underlying structures of existing Corporate Design solutions.
LO2 Create typographic and symbol design elements
LO3 Propose reproduction techniques and processes for print and web Corporate Identity solutions
LO4 Choose appropriate creative thinking techniques to generate original ideas.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
12298 DESI6013 Design - Corporate Identity
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Visual Research
Contemporary case studies of logo design and the development of a corporate identity.
Visual solutions
Exploration of appropriate ideas, creative thinking and generating original ideas. Formulation of creative solutions in relation to set briefs of logo and corporate identity design.
Portfolio
Presentation techniques appropriate to the communication of visual design solutions.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 20
Timing Week 6 Learning Outcomes 1,2
Assessment Description
Practical/Skills evaluation of typography and lettering
Assessment Type Project % of Total Mark 20
Timing Week 3 Learning Outcomes 1,2
Assessment Description
practical/skill evaluation of logos and symbols
Assessment Type Project % of Total Mark 60
Timing Sem End Learning Outcomes 2,3,4
Assessment Description
The development of a comprehensive Corporate Identity program to a set theme
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Lab/Studio Based Practical development of visual corporate identity solutions to a set brief Every Week 5.00 5
Independent & Directed Learning (Non-contact) Non Contact Study of Visual Design theory and principles of Corporate Identity Every Week 2.00 2
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 5.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Veronica Napoles. (1987), Corporate Identity design, 1st. Van Nostrand Reinhold, [ISBN: 10: 0442268440].
  • Malcolm Barnard. (2005), Graphic design as a communication, 1st. Routledge, [ISBN: 10: 0415278139].
  • Gavin Ambrose and Paul Harris. The fundamentals of creative design, AVA Publishing, [ISBN: 10: 2940373477].
  • Charles Conover. (2005), Designing for Print, 2nd. Wiley, [ISBN: 10: 047123723X].
  • Carolyn Knight and Jessica Glaser. (2005), Graphic Designer's Guide to Effective Visual Communication, 1st. RotoVision, [ISBN: 10: 2880468108].
  • Wiedemann, Julius.. (2009), Logo design. vol. 2, Taschen GMBH, Koln, p.384, [ISBN: 9783836509428].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 3 Mandatory