Module Details

Module Code: MMED6003
Title: Design Basics - Still Image
Long Title: Design Basics - Still Image
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: This module provides a foundation for all media design activities. It introduces the learner to processes
and methods of interpreting, translating and realising visual design concepts. This module encourages
learners to adopt an analytic, structured and ethical approach to the resolution of basic media design
problems.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse 2D design artefacts using appropriate methodologies and terminology;
LO2 Employ research and idea generation to generate design solutions
LO3 Resolve design challenges through the considered application of appropriate practical, technical and creative competencies and skills;
LO4 Present media based communication outcomes in a clear and coherent manner
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Theory and Practice
Students will learn to think creatively, using creative and lateral thinking techniques. This will allow them to generate, explore and expand ideas. Students will learn to form messages through image making, and the combination of design elements such as type, image, and symbols by using design principles. Students will explore supportive programs, taking learning from parallel modules integrating their learning so as to learn holistically. They will learn how to lay out designs by using compositional grids. Through learning how to design, students will become familiar with and use design language.
Practical
- Image: Visual investigation of object-figure-space-perspective in a range of mediums; e.g. drawing, collage, print and photography;
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing Week 4 Learning Outcomes 1,2
Assessment Description
Research and Creative Thinking - submission of practical work based on introductory sessions on research and creative idea generation.
Assessment Type Project % of Total Mark 40
Timing Week 8 Learning Outcomes 1,2,3
Assessment Description
Practical project using previous research and idea generation skills learned but also, design knowledge and application through execution of a project
Assessment Type Other % of Total Mark 40
Timing Sem End Learning Outcomes 1,2,3,4
Assessment Description
Practical project using previous research and idea generation skills learned but also, design knowledge and application through execution of a project. Written or verbal presentation of project to show knowledge of design language.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Independent & Directed Learning (Non-contact) Non Contact Students are required to gather knowledge in class, and explore knowledge in an independent and practical manner. Every Week 4.00 4
Lab Contact Practical Based Instruction - Exploration is developed through practical labs, and collective or individual tutorial or feedback. Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Dabner, D.. (2014), Graphic design school : the principles and practices of graphic design, Thames and Hudson. London, [ISBN: 0500291438].
  • Tom Ang. (2009), Digital Photographers handbook, Dorling Kindersley, [ISBN: ISBN 0-7513-3].
  • Tom Ang. (2005), Photoshop for Photography, The art of pixel processing,, Argentum, [ISBN: 1-902538-22-6].
Supplementary Book Resources
  • Johnson, M.. (2012), Problem solved: a primer in design and communication, Phaidon. London, [ISBN: 0714864730].
  • Noble, I. Bestley, R.. (2011), Visual research : an introduction to research methodologies in graphic design, AVA Books Luasanne, Switzerland, [ISBN: 2940411603].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 1 Mandatory