Module Details
| Module Code: |
DESI6026 |
| Title: |
Typography-Communication
|
|
Long Title:
|
Typography – Communication
|
| NFQ Level: |
Fundamental |
| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Field of Study: |
2140 - Design Studies
|
| Module Description: |
This module explores the communicative value of typography with an emphasis on the conceptual value of type in graphic design. In addition, this module encourages the understanding of the application of typographic information in graphic design.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Recognize contemporary typographic design solutions through use of research methods |
| LO2 |
Identify the way in which typography communicates in the context of graphic design |
| LO3 |
Experiment with typographic solutions by using appropriate creative techniques |
| LO4 |
Communicate a typographic message effectively by using appropriate technical and creative skills. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
|
| 11770 |
DESI6007 |
Typography Introduction |
| 12288 |
DESI6025 |
Typography: Editorial |
| 12292 |
DESI6026 |
Typography-Communication |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
|
| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
| Indicative Content |
|
Research and Analysis
Students will undertake research in communication of type and letterforms and their application within the context of graphic design. This research will involve investigation and analysis of a range of visual material, so as to inform the students' design process. Students will gather broad and contextual research in the areas of communicative, expressive and environmental typography. A variety of formats suitable for communication will be explored.
|
|
Design, Exploration and Development
Students will explore a range of visual techniques, so as to discover a suitable solution to a typographic problem. The exploration process could also include sourcing or/and creating type, manually (E.g. drawing, mark making, cutting, layering) and digitally (E.g. photographing, scanning, manipulating). Various media may be used. (E.g. Print or Digital). Outcomes may be motion based in the latter stages of the module. The problems posed will concern expressive communication, through key statements/questions etc. and the accompanying body text in the design. Students will explore alternative formats suitable for communication, beyond those they may be familiar with. For example, students may explore a suitable environment for their type to be placed in, or create a kinetic type animation. Finally, students will use a design process to produce, assess, and develop their work.
|
|
Final Artwork Presentation
The students will produce a solution through the most relevant media. This choice will be based on suitability for individual concepts. Possible outcomes include Books, Posters, Photographs, Installations, Recordings, Animations, Videos, Films and a range of digital outputs. .
|
|
Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lab |
Contact |
Class/Studio based practical |
Every Week |
4.50 |
4.5 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Research and practical work |
Every Week |
2.50 |
2.5 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.50 |
| This module has no Part Time workload. |
|
Module Resources
|
| Recommended Book Resources |
|---|
-
Josef Muller-Brookman. (2004), History of the Poster, Phaidon, [ISBN: 10: 0714844039 # ISBN-13: 978-0714844039].
-
Ian Noble and Russell Bestley. (2002), Up against the Wall: International Poster Design, Rotovision, [ISBN: 288046513].
-
Rob Carter, Ben Day & Philip Meggs. (2014), Typographic Design: Form and Communication, John Wiley & Sons, [ISBN: 1118715764].
-
Andreas Uebele and Karin Schmidt-Frederichs. (2010), Signage systems and Information Graphics, Thames Hudson, p.336, [ISBN: 0500288488].
-
Willi Kunz. (2000), Typography : macro and microaesthetics, Verlag Niggli AG, p.171, [ISBN: 3721203488].
-
Steven Heller. (2014), Typography Sketchbooks, Thames and Hudson, [ISBN: 0500289689].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
|---|
-
Website, The Typographic Circle,
-
Website, The International Society of Typographic
Designers,
|
|
