Module Details
| Module Code: |
DESI8014 |
| Title: |
Design Management & Practice
|
|
Long Title:
|
Design Management & Practice
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| NFQ Level: |
Advanced |
| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Field of Study: |
2140 - Design Studies
|
| Module Description: |
This module is focused on developing the students awareness of design as a communication and strategic business tool and is concerned with providing students with knowledge of management techniques relevant to visual design situations and a deeper knowledge of design practice.
The module will reflect graphic design industry where the designer identifies the scope of a set brief, conceptualises a range of design solutions, employs iterative critical judgement and develops appropriate outcomes to a professional standard, which are informed by current design management practices.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Interpret a design brief and evaluate design projects in terms of their design methods, processes and outcome |
| LO2 |
Apply appropriate investigation methodologies in relation to a set group design project |
| LO3 |
Identify and evaluate client and customer needs relevant to target audiences and markets |
| LO4 |
Produce and present a design audit and design strategy to a set group design project |
| LO5 |
Present design studio practice in relation to the presentation, promotion, pricing and application of client personnel issues |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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| None |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| None |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| None |
| Indicative Content |
|
Design Studies:
This module is concerned with providing students with an advanced knowledge of the main areas of design practice.
|
|
Design Process:
Methods and processes used to initiate and develop design projects. Students will be encouraged to investigate the skills required to effectively manage creative teams in order to facilitate the design process.
|
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Design Business Organisation:
Practical project management.
Design policies, procedures and guidelines.
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Support Studies:
Investigation & Analysis.
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Design Strategy:
Identifying the audience and market and the client and customer needs. Use a design audit and planning a design strategy. Students will be encouraged to investigate the skills required in building and managing client relations and guiding design decisions within a team environment.
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Presentation:
The presentation of a set group project to professional practice standards.
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Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecturer-Supervised Learning (Contact) |
Contact |
Class/Studio Based Practical |
Every Week |
6.00 |
6 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Research and Practical Work |
Every Week |
8.00 |
8 |
| Total Hours |
14.00 |
| Total Weekly Learner Workload |
14.00 |
| Total Weekly Contact Hours |
6.00 |
| This module has no Part Time workload. |
|
Module Resources
|
| Recommended Book Resources |
|---|
-
Visocky O'Grady, J. and Visocky O'Grady, K.. (2009), A designer's research manual : succeed in design by knowing your clients and what they really need., Rockport Publishers, Gloucester, MA., [ISBN: 1592535577].
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Shel Perkins. (2014), Talent is not Enough: Business Secrets for Designers, 3 edition. New Riders, [ISBN: 0321984110].
| | Supplementary Book Resources |
|---|
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Fishel, Catharine M.. (2003), Inside the business of graphic design : 60 leaders share their secrets of success, Allworth Press, New York, p.277, [ISBN: 97815811525].
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Lutz, A. and Gerber, A.. (2006), Influences: a lexicon of contemporary graphic design practice., Verlag, Berlin., [ISBN: 3899551524].
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Roberts, Lucienne.. (2006), Good : an introduction to ethics in graphic design, AVA Academia, Lausanne, p.199, [ISBN: 9782940373147].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
|---|
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Website, standards-professional-practice,
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