Module Details

Module Code: DESI8014
Title: Design Management & Practice
Long Title: Design Management & Practice
NFQ Level: Advanced
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 10
Field of Study: 2140 - Design Studies
Module Delivered in: 1 programme(s)
Module Description: This module is focused on developing the students awareness of design as a communication and strategic business tool and is concerned with providing students with knowledge of management techniques relevant to visual design situations and a deeper knowledge of design practice.
The module will reflect graphic design industry where the designer identifies the scope of a set brief, conceptualises a range of design solutions, employs iterative critical judgement and develops appropriate outcomes to a professional standard, which are informed by current design management practices.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Interpret a design brief and evaluate design projects in terms of their design methods, processes and outcome
LO2 Apply appropriate investigation methodologies in relation to a set group design project
LO3 Identify and evaluate client and customer needs relevant to target audiences and markets
LO4 Produce and present a design audit and design strategy to a set group design project
LO5 Present design studio practice in relation to the presentation, promotion, pricing and application of client personnel issues
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
None
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
None
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
None
 
Indicative Content
Design Studies:
This module is concerned with providing students with an advanced knowledge of the main areas of design practice.
Design Process:
Methods and processes used to initiate and develop design projects. Students will be encouraged to investigate the skills required to effectively manage creative teams in order to facilitate the design process.
Design Business Organisation:
Practical project management. Design policies, procedures and guidelines.
Support Studies:
Investigation & Analysis.
Design Strategy:
Identifying the audience and market and the client and customer needs. Use a design audit and planning a design strategy. Students will be encouraged to investigate the skills required in building and managing client relations and guiding design decisions within a team environment.
Presentation:
The presentation of a set group project to professional practice standards.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 40
Timing Week 6 Learning Outcomes 1,2,3
Assessment Description
Group Project Development
Assessment Type Project % of Total Mark 60
Timing Week 13 Learning Outcomes 1,2,3,4,5
Assessment Description
Group Project Presentation
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Class/Studio Based Practical Every Week 6.00 6
Independent & Directed Learning (Non-contact) Non Contact Research and Practical Work Every Week 8.00 8
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 6.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Visocky O'Grady, J. and Visocky O'Grady, K.. (2009), A designer's research manual : succeed in design by knowing your clients and what they really need., Rockport Publishers, Gloucester, MA., [ISBN: 1592535577].
  • Shel Perkins. (2014), Talent is not Enough: Business Secrets for Designers, 3 edition. New Riders, [ISBN: 0321984110].
Supplementary Book Resources
  • Fishel, Catharine M.. (2003), Inside the business of graphic design : 60 leaders share their secrets of success, Allworth Press, New York, p.277, [ISBN: 97815811525].
  • Lutz, A. and Gerber, A.. (2006), Influences: a lexicon of contemporary graphic design practice., Verlag, Berlin., [ISBN: 3899551524].
  • Roberts, Lucienne.. (2006), Good : an introduction to ethics in graphic design, AVA Academia, Lausanne, p.199, [ISBN: 9782940373147].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 7 Mandatory