Module Details

Module Code: DESI8011
Title: Digital Image Design
Long Title: Digital Image Design
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2140 - Design Studies
Module Delivered in: 1 programme(s)
Module Description: This is a project-based module focusing on encouraging students to develop image-making skills for communicating creative concepts within the context of a set brief in areas such as publishing, branding, packaging, music and entertainment. This module will allow students personal choice between modes of expression, using illustrative and photographic techniques to develop a personal image-making style and tone of voice.
Depending on image making interests and skills, students will be encouraged to explore the creative potential of location and studio photography and computer software as well as a range of manual or illustrative tools with particular reference to expressing ideas.

Students will also be encouraged to contextualise their working methods within a theoretical framework, and to refine skills of analysis, evaluation, conceptual thinking and visual expression.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Employ visual research methodologies to inform the creation of communicative imagery for set exercises.
LO2 Recognise the importance of idea generation and communication within image making.
LO3 Use digital image generation tools to produce communicative digital imagery in a design context
LO4 Apply a personal visual language to set digital image-making exercises.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Indicative Content
This module is focused on developing image-making skills as a method for communicating creative concepts. Students will be encouraged to use digital illustration and photographic techniques to develop a distinctive personal visual style to create digital imagery. Graphics software such as, Adobe Illustrator and Adobe Photoshop and photographic equipment will be used.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Practical/Skills Evaluation % of Total Mark 40
Timing Week 6 Learning Outcomes 1,2,3
Assessment Description
Evaluation of the development of ideas and use of a personal image-making style for set briefs.
Assessment Type Practical/Skills Evaluation % of Total Mark 60
Timing Week 13 Learning Outcomes 2,3,4
Assessment Description
Evaluation of completed digit-imagery and presentation of all final outcomes
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Class/Studio based practical digital image-making Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Research and practical work with digital illustration and photography Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Steve Caplin and Adam Banks. (2003), The complete guide to digital illustration, [ISBN: 1904705006].
  • Lawrence Zeegan. (2005), Digital illustration: a masterclass in creative image-making., RotoVision, [ISBN: 10: 2880467977].
  • Langford. (2007), Advanced Photography, Focal Press, [ISBN: 78-0-240-52038-4].
  • Farrell, Ian.. (2007), Digital photography beyond the camera : expert Photoshop and digital know-how for top-quality images and print, David & Charles, Newton Abbot, p.144, [ISBN: 97807153255].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 5 Elective