Module Details

Module Code: DESI7015
Title: Design Visual Image
Long Title: Design Visual Image
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2140 - Design Studies
Module Delivered in: 1 programme(s)
Module Description: This module encourages the investigation and exploration of image making in Graphic Design through illustration, photography or moving image.
Students will be required to undertake personal research and negotiate a self initiated project which focuses on the synthesis of theoretical, practical and methodological approaches to image-making appropriate to graphic design problems.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Devise visual research methodologies for a self negotiated project.
LO2 Design an appropriate graphic design solution through the development of image making techniques and principles with an understanding of current industry practices and production constraints.
LO3 Produce an outcome within a design context that demonstrates a personal approach to communication and design problems demonstrating analytical, creative and technical skill.
LO4 Present a finished self-initiated project to a professional standard.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Indicative Content
The emphasis in this module will be on independent learning supported by small group critiques. Students will be encouraged to contextualise their working methods within a theoretical framework, and to refine skills of analysis, evaluation, conceptual thinking and visual expression. Seminars/lectures on professional video, photographic or illustration studio practice will be provided to encourage students to develop a personal approach and to demonstrate individuality and professionalism as a visual communicator. All research, development, exploratory work and final presentation must be submitted for assessment.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 20
Timing Week 5 Learning Outcomes 1,2
Assessment Description
Evaluation of the development of visual ideas for a self negotiated brief
Assessment Type Project % of Total Mark 80
Timing Week 13 Learning Outcomes 3,4
Assessment Description
The presentation of a completed visual image project.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Class/Studio based practical Every Week 6.00 6
Independent & Directed Learning (Non-contact) Non Contact Research and practical work Every Week 1.00 1
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 6.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Klanten, R. and Hellige, H. (2007), Illusive: Contemporary Illustration And Its Context, Gestalten Verlag Berlin, [ISBN: 3899550854].
  • Wigan, M. (2006), Thinking visually, AVA Academia, [ISBN: 2940373159].
  • Heller. S & Arisman. M.. (2000), Inside the Business of Illustration, Allworth Press, [ISBN: 1581153864].
  • Langford. (2007), Langfords Advanced Photography, Focal Press, [ISBN: 10: 0-240-52038-6].
  • Mercado, Gustavo.. (2011), The filmmaker's eye : learning (and breaking) the rules of cinematic composition, Focal Press/Elsevier, Amsterdam ; Boston, p.192, [ISBN: 9780240812175].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 8 Group Elective 2