Module Details

Module Code: DESI7005
Title: Design - Promotion
Long Title: Design - Promotion
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 10
Field of Study: 2140 - Design Studies
Module Delivered in: 1 programme(s)
Module Description: This module analyses visual communication objectives in traditional print, contemporary online & the visual aspects of digital marketing design in response to the changing always-on consumer, greater connectivity & distribution of technology.

Students will be asked to explore appropriate communication touch points in the design of an integrated campaign & strategic design outcome suitable for multiple consumer touch points.

This module will also review how communication concepts & their relationship to storytelling & branding, enable the development of a consistent & unique graphical style.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critically analyse how the target audience drives promotion/advertising communication objectives
LO2 Choose appropriate touch points for promotion/advertising aligned with chosen target audience & strategy
LO3 Critically conceptualise and analyse problems and issues relating to the development of ideas for promotion/advertising with originality and creativity
LO4 Execute & present a creative promotional/advertising project from concept to client visual standard using a selection of the principal skills, techniques and practices associated with industry
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Modules: 'Design - Corporate Identity', 'Design - Packaging', 'Design - Branding'
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Research and Analysis:
• Case Studies – advertising campaigns • Awareness of promotional design limitations i.e. design considerations and standards • Target Audience influences and motivations on promotional graphic design • Promotional/advertising graphic design/communication objectives • Stages of advertising - product/service launch, awareness, reinforcement
Design and Development:

• The design principles and elements and their application to a wide range of advertising and publicity material
• The development of conceptual, creative and practical promotional solutions
Final Artwork Presentation:
• Application of design elements to present an holistic promotional project • The projects captures the synthesis of elements required for promotional graphic design in traditional print, contemporary online & the visual aspects of digital marketing design • Narrative Presentation
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 50
Timing Week 6 Learning Outcomes 1,2,3,4
Assessment Description
Promotion Project 1
Assessment Type Project % of Total Mark 50
Timing Sem End Learning Outcomes 1,2,3,4
Assessment Description
Promotion Project 2
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Practical Research & Design Every Week 4.00 4
Tutorial Contact Design Studio Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Research, Design, Practical work Every Week 7.00 7
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 7.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Pete Barry. (2012), The Advertising Concept Book: Think Now, Design Later, [ISBN: 978-050051623].
Supplementary Book Resources
  • George Felton. (2013), Advertising: Concept and Copy, W. W. Norton, [ISBN: 978-039373386].
  • Ken Burtenshaw, Nik Mahon, Caroline Barfoot. (2011), The Fundamentals of Creative Advertising, AVA Publishing, [ISBN: 978-294041156].
  • David Ogilvy. (2007), Ogilvy on Advertising, [ISBN: 978-185375615].
  • Luke Sullivan. (2012), Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, [ISBN: 978-111810133].
  • Roger Horberry, Gyles Lingwood. (2014), Read Me.: 10 Lessons for Writing Great Copy, [ISBN: 978-178067181].
This module does not have any article/paper resources
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 6 Mandatory