Module Details

Module Code: DESI6014
Title: Design - Packaging
Long Title: Design - Packaging
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 10
Field of Study: 2140 - Design Studies
Module Delivered in: 1 programme(s)
Module Description: This is a project-based module that explores communicative branding graphics and 3-D forms for packaging design. Practical design classes encourage students to recognise contemporary packaging design values through analysis of visual research and to interpret visual form and function as related to packaging design.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse, categorize and interpret visual branding graphics as related to packaging design.
LO2 Examine and construct virtual and physical 3D forms as related to packaging design.
LO3 Incorporate contemporary visual design and creative thinking values to evaluate, generate and transform visual design codes to produce packaging ideas.
LO4 Employ studio and non-studio packaging photography for use in portfolio presentations.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Research and Analysis
Contemporary case studies of 3D form and function of brand packaging. Visual research and communication of message through graphic design solutions.
Design and Development
Exploration of appropriate ideas, creative thinking and generating original ideas. Formulation of creative solutions in relation to set briefs. Recognize the production values and design requirements of studio based photography for packaging design.
Portfolio
Final presentation of work with appropriateness of visual solutions to set objectives of the brief.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 50
Timing Week 6 Learning Outcomes 1,3
Assessment Description
Branding Packaging Design Project
Assessment Type Project % of Total Mark 50
Timing Sem End Learning Outcomes 1,2,3,4
Assessment Description
Branding and 3D forms Project and Portfolio Presentation
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Studio/Lab Based Practical development of 3-D packaging and the design and application of surface graphics for set packaging project briefs Every Week 7.00 7
Independent & Directed Learning (Non-contact) Non Contact Research of contemporary packaging industry and practical project work for set design briefs Every Week 7.00 7
Total Hours 14.00
Total Weekly Learner Workload 14.00
Total Weekly Contact Hours 7.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Marianne Rosner Klimchuk and Sandra A. Krasovec. (2006), Packaging design, J. Wiley & Sons, Hoboken, N.J., [ISBN: ISBN: 9780471720164].
  • Calver, Giles.. (2003), What is packaging design?, RotoVision, [ISBN: ISBN: 047123723X].
  • Ambrose, Gavin.. (2003), This end up : original approaches to packaging design, Rotovision, Switzeraland, [ISBN: 2880466482].
  • Kozak, Gisela (Gisela Ruth). (2008), Package Design Now!, Taschen, Hong Kong, [ISBN: 3822840319].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 4 Mandatory