Module Details

Module Code: MMED7001
Title: AV Technology
Long Title: AV Technology
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: This module is intended to provide the learner with the skills required to design and develop an advanced audio visual production. Students will gain an appreciation for contemporary video making techniques and the processes involved from ideation through to publishing. The practical requirements of the module include students directing and shooting a video, producing video and audio and applying special effects in post editing environments before publishing the piece online.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Discuss the techniques of using special effects in the context of recording, mastering and producing a high-quality video / audio product.
LO2 Competently apply sound and video effects to AV productions.
LO3 Create AV productions using a professional standard of knowledge in recording equipment characteristics and parameters.
LO4 Apply creative, technical and organistional abilities in AV media.
LO5 Describe the principles and practice of surround sound recording techniques.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Video Pre-production
Students will learn and follow a typical video production workflow. They will develop critical analytical skills in terms of evaluating their own ideas, the ideas of their peers and existing relevant work to the area. They will be able to communicate ideas through storyboards referencing camera, lighting and narrative techniques, as well as using scripts and shotlists. They will have an understanding of the logistical issues surrounding video production and the various roles on a typical video production team. Students will learn how to pitch a video idea.
Video Production
Students will learn how to adequately choose and prepare equipment. They will create recordings using digital SLRS. They will learn about camera operation, stabilisation and movement. They will also learn about lens and specific lighting set-ups for different conditions. They will learn about multicam shooting and audio recording. Students will learn how to manage a live shoot and the various logistical, interpersonal and creative demands involved.
Video post-production
Students will develop nonlinear, 3-point editing skills. They will also learn colour-grading, audio-sync, titling and special effects. Students will learn about video codecs and exporting for final delivery. Students will learn how to collaboratively edit a video and best-practices in terms of file management.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 20
Timing Week 5 Learning Outcomes 1,4,5
Assessment Description
Presentation on music video concept
Assessment Type Reflective Journal % of Total Mark 20
Timing Every Week Learning Outcomes 1,5
Assessment Description
A reflective journal based around the pipeline of pre-production, production and post-production of audio and video content.
Assessment Type Project % of Total Mark 60
Timing Week 13 Learning Outcomes 1,2,3,4,5
Assessment Description
Recording, mastering and production of a music video
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Students will be led through the production process of making a music video. They will be shown the various different categories of music video with examples and discussion on aesthetic and technical merits. They will be given demos in software around some of the key skills to be acquired in areas such as logging, editing, grading, sfx, working with audio and video etc. Labs will be a combination of tutorial and instruction. Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Study and development of project Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Steven Ascher, Edward Pincus,. (2012), The Filmmaker's Handbook: A Comprehensive Guide for the Digital Age, Plume, [ISBN: 978-0452297289].
  • Lara M. Schwartz, Brett Ratner (Foreword). (2007), Making Music Videos, Billboard Books, [ISBN: 978-0823083688].
  • Artis, A. Q. (2014), The Shut Up and Shoot Documentary Guide: A Down & Dirty DV Production, Second. Focal Press, [ISBN: 978-0240824154].
Supplementary Book Resources
  • Peter Wells. (2007), Digital Video Editing: A User's Guide, The Crowood Press Ltd, p.128, [ISBN: 978-1861269522].
  • Bob Katz. (2007), Mastering Audio: The Art and the Science, Second. Focal Press, [ISBN: 978-0240808376].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 5 Mandatory