Module Details

Module Code: MMED8011
Title: Media Business & Enterprise
Long Title: Media Business & Enterprise
NFQ Level: Advanced
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: This module aims to provide learners with a detailed understanding of the stages, participants, processes and strategies in the digital media industry and the wider creative industries sector which form the 'creative economy'. It further provides students with the entrepreneurial knowledge, skills and competencies required to identify, develop and present a structured business proposal.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Identify the main sectors of the digital media industry and analyse its relationship with other business and creative industry sectors;
LO2 Assess the importance of enterprise culture, intellectual property rights, and the role of the enterpreneur, especially in the context of digital media and the creative industries.
LO3 Research and evaluate business opportunities for products/services in the digital media and/or creative industries.
LO4 Formulate business proposals and develop and present associated business plans.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
The Business of Multimedia
The multimedia industry- sectors and business models. - Participants in the media industry's value chain and their roles in the production process. (developers, production companies, financing partners, distributors etc.); - International financing, co-production and recoupment strategies; - Managing the pre-production and production process, contracting, insurances, workflow of production units, accounting and cost control; - Empirical market research; primary and secondary research; data collection and analysis; importance of intellectual property rights to digital media professionals. - Media product life cycle, new product development, pricing policies.
Enterprise Studies
Definitions of entrepreneurship and enterprise culture; - Stimuli for business start-ups and feasibility assessment (operational, market, - Business plans – preparation and purpose; - Development of business models for media products, distribution and marketing; - Brand development strategies; - Developing a marketing plan; successfully marketing media products.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 25
Timing Week 6 Learning Outcomes 1,2
Assessment Description
Case study in the digital media sector
Assessment Type Project % of Total Mark 60
Timing Week 13 Learning Outcomes 2,3,4
Assessment Description
Preparation and development of group Business Plan in the digital media sector space.
Assessment Type Presentation % of Total Mark 15
Timing Week 13 Learning Outcomes 3,4
Assessment Description
Individual reflective log of contribution to group business plan.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class-based instruction and discussion Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Research, informal groupwork Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Rosamund Davies and Gauti Sigthorsson. (2013), Introducing the Creative Industries, Sage.
  • David Parrish. (2007), T-shirts and Suits: A Guide to the Business of Creativity, ACME Merseyside.
  • O'Kane, Brian. Starting a Business in Ireland, 5th. Oak Tree Press, [ISBN: 978-1860762673].
Supplementary Book Resources
  • Mellander, C;. (2013), The Creative Class Goes Global, 1st. Routledge, [ISBN: 041563361].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 7 Mandatory