Module Details

Module Code: MMED6002
Title: Creative Enterprise
Long Title: Creative Enterprise
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: This module provides the learner with knowledge of fundamental business operations, particularly in the creative industries sector. By placing the creative business enterprise in the context of the broader economic systems it allows students to understand the socio-economic inter-relationships involved in business organisations and broader society. The
module further provides the learner with the formal communication skills and competencies required in a business setting with particular emphasis on writing and business documentation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse and discuss the holistic properties of creative business enterprises as socio-economic organisations.
LO2 Explain the fundamental components of the creative business enterprise and the creative economy.
LO3 Recognise the role and contribution of creative business enterprises in open economic systems.
LO4 Clearly communicate information in written form demonstrating good use of grammar and language structure.
LO5 Devise and prepare documentation appropriate in a creative business setting.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
none
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
none
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
none
 
Indicative Content
The Creative Business Enterprise
Main features of open economic systems. Role of the business enterprise in society with particular focus on creative industries. Forms of creative business ownership. Important components of the creative business enterprise: the creative product; human resources; sales, marketing, promotion and PR; trend identification; research and development; finance and funding; Important features of creative business: Intellectual Property; E-Commerce; work cultures and creative collaboration; production and circulation of products.
Business Communication
Grammar, Language and Fundamentals of Good Writing: Sentence structure and word order. Punctuation and basic grammar. The basic principles of good writing. Writing clarity and structure. Forms of business writing: reports, proposals, business letters, emails, press releases, brochures. Writing for online platforms and environments. The importance of accurate documentation: concepts of democracy, openness, transparency and accountability.
Module Content & Assessment
Assessment Breakdown%
Coursework30.00%
End of Module Formal Examination70.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 30
Timing Week 9 Learning Outcomes 4,5
Assessment Description
Written Report - Business Communications Writing Assignment
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,2,3
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class-based instruction and discussion Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Reading/Research Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Rosamund Davies and Gauti Sigthorsson. (2013), Introducing the Creative Industries, Sage.
  • David Campbell and Tom Craig. (2008), Organisations and the Business Environment, Elsevier, [ISBN: ORGANISATIONS].
  • Robert W Bly. (2006), The Copywriter’s Handbook, Owl Books (3rd Ed).
Supplementary Book Resources
  • Ian Atkinson. (2011), FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell, Financial Times/Prentice Hall, [ISBN: 978-027376113].
  • John Howkins. (2007), The Creative Economy, Penguin, [ISBN: 0857028782].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 1 Mandatory