Module Details

Module Code: SPRT7019
Title: HR & Sports Policy
Long Title: HR & Sports Policy
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8130 - Sports and Recreation
Module Delivered in: 3 programme(s)
Module Description: This module examines in detail the marketing and management of existing leisure and sporting facilities in Ireland and internationally. It also examines modern Human Resource Management (HRM) practices in the leisure industry concentrating on the importance of staff and customer retention. It reviews and evaluates national and international sports policies and examines the critical components of leisure event organisation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Identify best practices in leisure services provision both nationally and internationally and analyse sports and leisure marketing strategies.
LO2 Outline appropriate procedures for best practice in human resource management for the leisure industry.
LO3 Examine and develop retention strategies for staff and customers.
LO4 Review structures, processes and agencies involved in the development and implementation of sports policy both nationally and internationally.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Future trends in leisure
Examine new ideas in the leisure industry and determine how viable these will be in the future. Explore the possibilities of new trends that might not be established as yet. Role of the sports agent. Relevant local, national and international case studies.
Marketing of Leisure Services
The need for, and implementation of, a successful marketing plan for a sport and leisure provider. Sports Sponsorship. Event organisation and management.
Human resource management for the leisure industry
Recruitment, selection, training, retaining staff, appraisal and competencies. Learning organisations. Case studies. Review of current developments in staffing structures within leisure facilities. Delegation and empowerment. Developing and leading teams.
Managing employee motivation and performance.
Understanding of performance analysis for staff and progression within the profession according to performance levels of staff.
Retention
Current retention strategies for both staff and customers in the Leisure Industry.
Sports Policy
Review and critical analysis of National and International Sports Policies including funding, priority strategies, the role of the voluntary sector, partnerships and challenges faced.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 40
Timing Week 8 Learning Outcomes 1,4
Assessment Description
Case study analysis of a sports policy from a national or international best practice perspective.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture/discussion Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Library research Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture/discussion Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Library research Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Griffin, R, Phillips, M. and Gully, S.. (2016), Organizational Behavior: Managing People and Organizations, [ISBN: 9781305501393].
  • Torkildsen, G and Taylor, P. (2011), Torkildsens' Guide to Leisure Management, 6th. Rutledge, [ISBN: 978041549793].
  • Cross, C and Carbery, R.. (2016), Organisational Behaviour An Introduction, Palgrave, [ISBN: 9781137429445].
  • Reidy Linda. (2015), Make That Grade Human Resource Management, Gill Education, [ISBN: 9780717168149].
Supplementary Book Resources
  • Linden R Brown and Chris L Brown. (2014), The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance, McGraw-Hill Education, [ISBN: 978-007182114].
  • Richard L Daft. (2014), New Era of Management, 11th. Cengage Learning, [ISBN: 978128506877].
  • Alastair M Morrison. (2013), Marketing and managing tourism destinations, Routledge, [ISBN: 978041567250].
  • Drucker, P F. (2011), Management challenges for the 21st century, 2nd. Routledge, [ISBN: 978075068509].
  • Tiernan, S, Morley, M. (2013), Modern Management, 4th. Gill and MacMillan, [ISBN: 071714030X].
  • MacLean, Joanne. (2001), Performance appraisal for sport and recreation managers, Human Kinetics, [ISBN: 0736036423].
  • Catherine Palmer. (2013), Global Sports Policy, Sage Publications Ltd., [ISBN: 9781849205184].
  • Daniel Bloyce and Andy Smith. (2010), Sports Policy and Development: An Introduction, Routledge, [ISBN: 97804154040].
  • Morgan, M, Lugosi, Peter., and Ritchie, Brent. (2010), The tourism and leisure experience: Consumer and Managerial perspectives, Multilingual Matters, [ISBN: 978184541148].
  • Margaret Linehan and Therese Cadogan. (2011), Make that grade Marketing, 4th. Gill & Macmillan, [ISBN: 9780717149827].
  • D G Conway. (2009), The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event, 3rd. How to Books, [ISBN: 978-184528303].
  • Martin Farrelly. (2011), Managing People, NuBooks, [ISBN: 9781846210617].
  • Deirdre Garvey. (2011), Managing Outsourcing, NuBooks, [ISBN: 9781846210709].
  • Guy Kawasaki and Peg Fitzpatrick. (2014), The Art of Social Media: Power Tips for Power Users, Portfolio, [ISBN: 978159184807].
  • Packianathan Chelladurai. (2006), Human Resource Management in Sport and Recreation, 2nd. Human Kinetics, [ISBN: 9780736055888].
Recommended Article/Paper Resources
  • The Irish Sports Council. The Irish Sports Council Statement of Strategy.
  • Sport England. Sport England Strategy 2012-2017.
  • Canadian Sport Institute. Canadian Sport Institute strategy plan 2013-2016.
  • Australian Sports Commission. Australia Winning Edge 2012-2022.
Supplementary Article/Paper Resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BSPRT_8 Bachelor of Business (Honours) in Sport & Exercise Management 5 Mandatory
CR_BRECL_7 Bachelor of Business in Recreation and Leisure Management 5 Mandatory
CR_BCSSP_8 Bachelor of Science (Honours) in Coaching Science and Sports Pedagogy 7 Group Elective 2