Module Details

Module Code: SPRT7018
Title: Leisure Industry Management
Long Title: Leisure Industry Management
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8130 - Sports and Recreation
Module Delivered in: 2 programme(s)
Module Description: This module examines in detail the impact that the business environment has on the delivery of leisure both nationally and internationally and the consequence this has for the design and implementation of leisure management provision.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Examine the leisure management process.
LO2 Identify the critical factors that contribute to services and marketing management.
LO3 Design customer driven procedures which leisure industry managers can successfully adopt to their constantly changing work situations
LO4 Analyse the leadership and decision making processes applied to the leisure industry.
LO5 Design and create a comprehensive corporate wellness programme for a Leisure organisation.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Overview of management
The management process. Managerial competencies. Roles and skills. The scope of management. Integrative perspectives. Contemporary management thought. Managing Leisure. The service industry in Ireland. Modern approaches to management. Women in Management. Leisure management versus leisure administration.
Time management - Crisis management
Personal effectiveness. Delegation and motivation.
Managerial leadership and decision making
Management leadership and motivation - new perspectvies. International context of management.
Services management
Apply Customer driven service approaches for the leisure provider. The service concept. Service Quality and customer satisfaction. The service encounter. Service design. Internal marketing. Relationship Marketing. Service profitability.
Organisational Behaviour and change
Reframing and reinventing Leisure organisations. Cultivating organisational culture, guiding organisational change.
Corporate wellness
Introduction and management of a wellness programme in a corporate setting incorporating stress management and health promotion initiatives.
Case Studies
Relevant case studies for each of the topics.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 40
Timing Week 7 Learning Outcomes 1,2,3
Assessment Description
Short answer questions on the leisure management process including time management and customer driven procedures.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture Every Week 2.00 2
Lecturer-Supervised Learning (Contact) Contact Skills based workshops covering thematic areas such as customer service, complaint management, hiring and training staff, etc. Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Reading and research of relevant case studies and articles. Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture Every Week 2.00 2
Lecturer-Supervised Learning (Contact) Contact Skills based workshops covering thematic areas such as customer service, complaint management, hiring and training staff, etc. Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Reading and research of relevant case studies and articles. Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Ricky W. Griffin,. (2016), Fundamentals Of Management, 8th edition. [ISBN: 9781285849041].
  • Torkildsen, G and Taylor, P. (2011), Torkildsens' Guide to leisure Management, 6th. Routledge, [ISBN: 978041549793].
  • Christopher H Lovelock and Jochen Wirtz. (2016), Services Marketing: People, Technology, Strategy, 8th. Prentice Hall;, [ISBN: 978-013610721].
Supplementary Book Resources
  • GA Cole and Phil Kelly. (2011), Management Theory and Practice, 7th. Cengage Learning EMEA, [ISBN: 978184480506].
  • Richard L. Daft, Dorothy Marcic. (2012), Understanding management, South-Western College Pub, Mason, Ohio, [ISBN: 978-111158024].
  • Tiernan, S, Morley, M & Foley, E. (2013), Modern Management, 4th. Gill and MacMillan, [ISBN: 071714030X].
  • Amy Hurd, Robert Barcelona, John Meldrum. (2008), Leisure Services Management, 1st. Human Kinetics, [ISBN: 978073606922].
  • Clegg, S; Kornberger, M; Pitsis, T. (2008), Managing and organisations: An Introduction to Theory and Practice, 2nd. Sage Publications Ltd, [ISBN: 978-14129487].
  • Margaret Linehan,. (2014), Consumer Behaviour Irish Patterns and Perspectives, Gill & Macmillan, [ISBN: B00J9JQZ9I].
  • Margaret Linehan,. (2011), Make That Grade Management, 3rd. Gill & Macmillan, [ISBN: 9780717149858].
  • Aaron Smith,. (2008), Introduction to Sport Marketing: A Practical Approach, [ISBN: 978-0-7506-8685-3].
  • Mike Bates,. (2008), Health fitness management; A Comprehensive Resource for Managing and Operating Programs and Facilities, 2nd. Human Kinetics, Champaign, IL, [ISBN: 978-073606205].
  • Michael Shiel. (2011), Leadership, 1st. [ISBN: 9781846210723].
  • Siobhan McAleer. (2011), Managing customers, 1st. NuBooks, [ISBN: 9781846210624].
  • Tom McConalogue. (2011), Managing in changing times, NuBooks, [ISBN: 9781846210693].
  • Deirdre Garvey. (2011), Managing Outsourcing, NuBooks, [ISBN: 9781846210709].
  • Tom McConalogue. (2011), Managing your time, 1st. NuBooks, [ISBN: 9781846210525].
  • Adrian Palmer. (2011), Principles of Services Marketing, 6th. McGraw Hill Higher Education.
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BSPRT_8 Bachelor of Business (Honours) in Sport & Exercise Management 6 Group Elective 2
CR_BRECL_7 Bachelor of Business in Recreation and Leisure Management 6 Mandatory