Module Details

Module Code: SPRT7008
Title: Enterprise Business Plan
Long Title: Enterprise Business Plan
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8130 - Sports and Recreation
Module Delivered in: 2 programme(s)
Module Description: In this module the student will produce a business plan on an original business idea of their choice. All aspects of developing a business including financial and legal requirements, location, staffing and marketing/promotion will be included.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Formulate a business plan based on an original idea in the service or leisure area.
LO2 Investigate the proposed opportunity using an appropriate business structure.
LO3 Present a structured oral presentation for the project, which fulfills the objectives of the report and validation of the business proposal.
LO4 Collate, structure and evaluate relevant information and develop critical evaulation skills.
LO5 Provide a structured, logical and persuasive argument in report form outlining the feasibility of the business plan.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
None
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
None
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introducing the Business Plan
The proposal of the business venture.
The organisational plan
Business structure. Organisational structure. Legal structure.
The Marketing Plan
Primary and secondary marketing research. SWOT and Competitor analysis. Questionnaire design and analysis. Integrated Marketing Communication strategies.
The financial plan
Sources of equity financing, e.g. Venture capitalists, family and personal equity. The role of local and national agencies. Sources of debt financing. Profit and Loss and cash flow accounts for the new venture.
The Operations Plan
Location, layout and physical facilities. Operations Management - Staffing, Supply systems and control. Information Technology.
International entrepreneurship opportunities
Location and environment of the business and plans for future developments on a national and international level. State support and government agencies.
Managing, growing and ending the venture.
Management of business once established. Strengths and weaknesses of the business. Areas for potential growth and collaboration.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 20
Timing Week 3 Learning Outcomes 1,2
Assessment Description
Justify the selection of the proposed sport or leisure industry related business plan.
Assessment Type Presentation % of Total Mark 20
Timing Week 8 Learning Outcomes 3,4
Assessment Description
Presentation on project progress, discussing problems encountered and how to counteract these.
Assessment Type Project % of Total Mark 60
Timing Sem End Learning Outcomes 1,2,3,4,5
Assessment Description
Completed business plan
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture Every Week 2.00 2
Lab Contact Group research and group discussion on projects Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Self directed learning, research for project. Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based lecture Every Week 2.00 2
Lab Contact Group research and group discussion on projects Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Self directed learning, research for project. Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Paul Burns. (2016), Entrepreneurship and Small Business: Start-up, Growth and Maturity, Palgrave Macmillan, [ISBN: 9781137430359].
  • Brian O' Kane. (2010), Starting a Business in Ireland, 6th. Oak Tree Press, [ISBN: 9781904887379].
Supplementary Book Resources
  • Brian O' Kane. (2011), Are you and Entrepreneur, NuBooks, [ISBN: KOBO978184621].
  • Brian O' Kane. (2015), A guide to making effective presentations, 1st. Oak Tree Press, [ISBN: 9781781191866].
  • Chris Gratton. (2009), Research Methods for Sports Studies, 2nd. Routledge, London, [ISBN: 978041549393].
  • Frank McCarthy. (2015), How entrepreneurs think: It's never about the money, 1st. Oak Tree Press, [ISBN: 9781781191569].
  • Norman M. Scarborough. (2016), Effective Small Business Management, 10th. Prentice Hall, [ISBN: 978013215746].
  • Judith Bell. (2010), Doing your research project, Open University Press, Buckingham, [ISBN: 978033523582].
  • Mike McKeever. (2012), How to Write a Business Plan, 11th. NOLO, [ISBN: 978141331749].
  • Alan Bryman, Emma Bell. (2016), Business research methods, 4th. Oxford University Press, Oxford, [ISBN: 978019958340].
  • Hisrich. (2005), Entrepreneurship, McGraw-Hill/Irwin, Boston, [ISBN: 0072873744].
  • John Cullen. (2011), Gathering Business Information, 1st. [ISBN: KOBO978184621].
  • (2012), Approaches to quantitative research: A guide for dissertation students, 1st. Oak Tree Press, [ISBN: B009DFUL2K].
  • Brian O' Kane. (2011), Finding business ideas, 1st. Oak Tree Press, [ISBN: 9781846210464].
  • Brian O' Kane. (2011), Researching business ideas, 1st. Oak Tree Press, [ISBN: 9781846210495].
  • David Stokes and Nicholas Wilson. (2010), Small Business Management and Entrepreneurship, 6th. CENGAGE Lrng Business Press, [ISBN: 978140801799].
Supplementary Article/Paper Resources
  • CSO Publications.
  • Sunday Business Post. Sunday Business Post.
  • ILAM. Conference reports.
  • Accelerating Campus Entrepreneurship Initiative Management Committee. (2009), Entrepreneurship Education in Ireland.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BSPRT_8 Bachelor of Business (Honours) in Sport & Exercise Management 6 Group Elective 2
CR_BRECL_7 Bachelor of Business in Recreation and Leisure Management 6 Mandatory