Module Details

Module Code: MGMT8049
Title: Sustainable Business
Long Title: Sustainable Business
NFQ Level: Advanced
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 3 programme(s)
Module Description: The focus of this module is on developing and communicating sustainable practices within
business today and for the future. Decisions relating to the different facets of sustainability, and developing these with the various stakeholders involved, will be examined. This study programme provides participants with knowledge of both the strategic and operational aspects of sustainable practices, knowledge that can then be applied in a practical situation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse the business ecosystem within which firms are operating in across the globe.
LO2 Assess the overriding importance still placed on economic sustainability in commercial organisations.
LO3 Evaluate the environmental communications campaigns of businesses, and reflect on these in the context of evolving sustainable practices.
LO4 Analyse the socially sustainable marketing strategies of firms operating in the global sphere.
LO5 Propose sustainability programmes for businesses seeking to make meaningful change for the next generation and for the generation after that.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Sustainable Business Practice Today - its Evolution
Increased concern for the environment; Supply chains in a global landscape; Businesses immersed in controversy; Corporate Social Responsibility.
Sustainable Supply Chain Management
The impact of globalisation and outsourcing; Life Cycle Analysis; Supply chain stakeholders and the nature of relationships; Responsible chain management in the global landscape.
Economic Sustainability
Traditional control and accounting systems; The triple bottom line; Evolving performance measurement systems leading to sustained competitive advantage; The Balanced Scorecard; The Tolerance Zone; Integrated Reporting.
Environmental Sustainability
Metrics for measuring environmental impact; the Ozone Layer to Carbon Footprint; Supply Chain Sustainability; Feeding the world and sustaining the planet; Traceability.
Social Sustainability
Standards and programmes across a global landscape; FLOCERT & Fairtrade International; Stakeholders involved; Underlying attitudes of consumers.
Sustainable Business Practice - the Next Generation
Evolving attitudes of consumers towards sustainable consumption and more sustainable lifestyles; Business ecosystems - ideal structures for leading meaningful change.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 60
Timing Week 8 Learning Outcomes 1,2,3,4
Assessment Description
Live assignment, the presentation of which will also include a written submission, on a topic agreed between the lecturer and partner organisation that is relevant to the organisation and falls within the learning outcomes of the module. It will be a group based assessment incorporating a peer and self assessment.
Assessment Type Short Answer Questions % of Total Mark 40
Timing Week 12 Learning Outcomes 1,2,3,4,5
Assessment Description
In-Class Exam
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Self-study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Self study Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Petra Molthan-Hill. (2014), The Business Student's Guide to Sustainable Management - Principles and Practice, Greenleaf Publishing, Sheffield, UK, [ISBN: 978-178353120].
Supplementary Book Resources
  • Bob Willard. (2012), The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line, New Society Publishers, Canada, [ISBN: 9780865717121].
  • Diane Martin & John Schouten. (2014), Sustainable Marketing - Pearson New International Edition, Pearson, [ISBN: 978-013611707].
  • Miguel Angel Gardetti & Ana Laura Torres. (2014), Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands, Greenleaf Publishing, Sheffield, UK, [ISBN: 9781783530618].
  • Barry Emery. (2012), Sustainable Marketing, Pearson, [ISBN: 9780273723288].
  • Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau & Jeffrey Babin. (2015), Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, 2nd. Pearson, [ISBN: 9780133993332].
  • Adam Werbach. (2009), Strategy for Sustainability: A Business Manifesto, Harvard Business Press, [ISBN: 978-142217770].
Supplementary Article/Paper Resources
  • Journal of Consumer Marketing.
  • Journal of Business Ethics.
  • European Journal of Marketing.
  • Journal of Marketing.
  • International Journal of Consumer Research.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBUSS_8 Bachelor of Business (Honours) 1 Elective
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 7 Mandatory
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 7 Elective