Module Details

Module Code: DESI7011
Title: Typographic Experimentation
Long Title: Typographic Experimentation
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2140 - Design Studies
Module Delivered in: 1 programme(s)
Module Description: This module explores experimentation with the treatment of type in order to communicate a message. Through answering set briefs, emphasis is on choosing and developing typographic treatments appropriate to the message. This can be done using techniques such as mixed media, hand-rendering and organic/digital distortion.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Apply appropriate research and design methodologies in relation to experimental typography
LO2 Investigate and challenge the communicative values of typography and layout in the design and development of a final outcome within the context of experimental typography
LO3 Execute & manage an experimental typographic project with vision, imagination and judgement.
LO4 Display the practical and technical skills required in the presentation of a final outcome as defined by set brief/briefs
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
11770 DESI6007 Typography Introduction
12288 DESI6025 Typography: Editorial
12292 DESI6026 Typography-Communication
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Research & Analysis
Contemporary typographic graphic design, analysis of the communication of experimental type or type as image and their application in graphic design
Design & Development
This module encourages students to explore, experiment and challenge typography – through creative expression to seek interesting and unconventional ways of altering type in order to extend the visual communication.
Final Artwork Presentation
Presentation of a holistic experimental typographic project as defined by set brief/briefs with consideration for presentation of project at this level. In addition, students will be encouraged to consider a final outcome holistically in the appropriate application of the appropriate typographic information such as experimental book design, experimental packaging or other as defined by set brief.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 50
Timing Week 6 Learning Outcomes 1,2,3,4
Assessment Description
Project 1 - Project should display appropriate use of research and design methods in an exclusively typographic or lettering based solution. Process and development are a focus in the project so as to encourage a creative and innovative approach
Assessment Type Project % of Total Mark 50
Timing Week 12 Learning Outcomes 1,2,3,4
Assessment Description
Project 2 - As per project 1, but should also include the same approaches to body text and typographic design to display an awareness and ability concerning body text design and typographic detail
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Class/Studio based practical Every Week 4.50 4.5
Independent & Directed Learning (Non-contact) Non Contact Research and practical work Every Week 2.50 2.5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.50
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Johanna Drucker. The Visible Word: Experimental Typography and Modern Art, University of Chicago Press, [ISBN: 0226165027].
  • Rob Carter. (2002), Digital Type and Colour, Rotovision, [ISBN: 2880466881].
Supplementary Book Resources
  • Steven Heller. (2012), Typography Sketchbooks, Thames and Hudson, [ISBN: 0500289689].
  • Mary Kate McDevitt. (2014), Hand-Lettering Ledger, Chronicle Books, [ISBN: 1452125589].
  • Brooke N Francesci. (2015), Temporal Typography, CreateSpace Independent Publishing Platform, [ISBN: 1512064823].
  • Bruce Willen. (2009), Lettering and Type: Creating Letters and Designing Typefaces, [ISBN: 156898765X].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 6 Elective