Module Details

Module Code: ARTS6004
Title: Principles - Form & Function
Long Title: Principles - Form & Function
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2140 - Design Studies
Module Delivered in: 1 programme(s)
Module Description: This module builds on previously acquired knowledge and skills in design principles - basics, concentrating on the development of research and creative thinking skills and design methods and techniques, so as to create functional form based on created or provided content.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Create a solution to a design problem, that demonstrates a diversity of approaches and materials
LO2 Use research methods as a means of informing creative design solutions.
LO3 Solve a design problem by managing design elements and sytems such as colour, type, image and a chosen grid
LO4 Employ creative thinking and problem solving techniques to inform the design process and generate appropriate design ideas.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
11771 ARTS6003 Design Principles - Basics
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
none
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
none
 
Indicative Content
The role of Type and Image
Typographic visual communication
Visual and Thematic Associations
The visual and thematic connection of graphic and typographic elements to enhance communication of messages
Visual Hierarchy
The enhancement of visual communication using clear distinctions of importance between visual elelments.
Basic Grid Systems
The fundamental principles of page layout using grids to structure and control visual elements
Communicating with Colour
The use of colour combinations, hue, tone, and saturation. Use of colour to establish mood, legibility, contrast and harmony. The use of colour in cultural and emotional associations.
Research
The role of applied visual research in the generation of visual communication and the development of concepts.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing Week 3 Learning Outcomes 2,4
Assessment Description
Research and Creative Thinking Brief
Assessment Type Practical/Skills Evaluation % of Total Mark 35
Timing Week 7 Learning Outcomes 2,3,4
Assessment Description
Design and Layout Brief
Assessment Type Project % of Total Mark 45
Timing Week 11 Learning Outcomes 1,2,3,4
Assessment Description
The combination of the fundamentals of graphic communication - visual research, creative thinking, element choice, creation and/or modification and layout within a project that allows students to demonstrate knowledge and skills gained in previous exercises from this module and the Design Basics - Introduction module.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Visual Graphic Design exercises and project Every Week 5.00 5
Independent & Directed Learning (Non-contact) Non Contact Graphic Design research and practical design exercises Every Week 2.00 2
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 5.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • David Dabner. (2014), Graphic design school, Thames & Hudson, London, [ISBN: 0500291438].
  • Tim Samara. (2014), Design Elements, 2nd Edition: Understanding the rules and knowing when to break them - Updated and Expanded, Rockport, [ISBN: 1592539270].
  • Ellen Lupton, Jennider Cole Phillips. (2015), Graphic Design - The New Basics, Princeton, [ISBN: 161689332X].
Supplementary Book Resources
  • by Michael Johnson. (2012), Problem solved, [ISBN: 0714864730].
  • Skolos, N. Wedell, T.. (2006), Type, image, message: a graphic design layout workshop., Rockport., Gloucester, Mass, [ISBN: 159253189X].
  • Elizabeth Resnick. (2003), Design for communication, Wiley, Hoboken, N.J., [ISBN: 0471418293].
  • F+W. (2010), Creative Workshop, [ISBN: 1600617972].
  • Peter Dawson, John Foster. (2012), Graphic Design Rules, Frances Lincoln, [ISBN: 0711233462].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_DVICO_8 Bachelor of Arts (Honours) in Visual Communications 2 Mandatory