Module Details

Module Code: MMED6017
Title: Creative Image Design
Long Title: Creative Image Design
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: This module is intended to develop the student’s ability to express ideas through visual imagery. Students will make use of narrative as a method for developing concepts and will experiment with a range of approaches, and tools, for the production of visual imagery. The objective of the module is to support the development of the students creative approach to the design of visual imagery. The student is encouraged to develop an astute personal visual language which, together with design techniques and craft, will support their creative contribution within future team based design environments.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Express a personal and distinctive vocabulary for visual communication to a professional standard;
LO2 Create a range of inventive and effective image solutions that demonstrate conceptual, aesthetic and technical skills;
LO3 Investigate the strategies, methodologies and art of image making for effective communication;
LO4 Explore narrative as a method for structuring content for pictorial content.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Assemblage:
Assemblage, collage and montage used to explore the possibility of unusual and unexpected juxtapositions, using acquired and self-created imagery in a variety of media to produce digital and physical work with narrative content.
Style and Substance:
Exercises aimed at developing abilities to identify, organise and design visual information allowing effective communication before addressing final solutions.
Storytelling
Visual options for storytelling.
Photographic Manipulation:
Photographic exercises to provide imagery as reference material and for direct manipulation both analogue and digital to create imagery that is expressive of visual thinking beyond the direct subject matter.
Personal Visual Notebook:
The ongoing development of structured visual reference and research notebooks consisting of studies of a wide variety of man-made and natural structures, collected ephemera, photographs and personal observations of people, environment and popular culture.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Performance Evaluation % of Total Mark 25
Timing Week 8 Learning Outcomes 2,3,4
Assessment Description
Portfolio containing information which traces the methodology applied for the design and development of the final image.
Assessment Type Project % of Total Mark 75
Timing Sem End Learning Outcomes 1,4
Assessment Description
Final Image(s) complete to an appropriate standard for public display or exhibition
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory: Introduction to mechanics of narrative in relation to still images Every Week 1.00 1
Lab Contact Development of a visual image in phaes of experimentation, design, crafting Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Independent work will include photography, drawing, graphic production and postproduction Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Ellen Mueller. (2016), Elements and Principles of 4D Art and Design, 1st. Oxford University Press, USA, p.336, [ISBN: 978-019022514].
Supplementary Book Resources
  • Gillian Rose. (2016), Visual Methodologies, [ISBN: 9781473948907].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 3 Mandatory