The final year multimedia project is generally not restricted by a 'design brief' in the usual sense of the term. While a theme may be offered to help guide students, at this point they are expected to design and develop a prototype harnessing the knowledge they have accumulated throughout the course. The project therefore is primarily self-directed and learners can build on from new ideas, or from outcomes of earlier modules such as 'Direction Concepts' (Semester 7). Projects at this level must display appropriate ambition and challenge addressing issues and problems that are relevant to their target audience or market, or potential employers. Projects have taken various forms as online games or mobile applications for information, education, and/or entertainment; as well as solutions designed for physical public spaces (e.g. museums, exhibitions, or commercial public spaces). However, students are expected to fully negotiate the context in which their project is to be deployed and can propose any solution which is evaluated as reasonable in terms of whether it is achievable within the constraints of the module and it available resources. The project outcomes should also be appropriate with respect to the overall identity of a multimedia programme. While non-interactive projects are possible these should be considered within a wider context of multimedia design, digital infrastructure (e.g. , Internet of Things), or smart online or physical environments.

The project may incorporate mindsets and methods from different disciplines: design, cinema, TV, game, digital technology, computer science, media culture, psychology, social studies, marketing and management. Cooperation with industry including broadcast companies, directors, producers and other companies would be encouraged. Professional project management strategies and methodologies should be applied. As such background ideas, and practitioners, which have influenced the design and development of the project need to be made visible for discussion and assessment. Depending on the type of project implemented, students may use different strategies to demonstrated the theory, and intellectual activities utilised to unfold the design of project. In previous projects this has involved exhibition of working prototypes, a poster to support the exhibition of the prototype, supporting documentation (e.g. in a portfolio or online blog), a short conference paper describing the project, and/or an oral presentation of the work in a formal symposium setting. These presentation methods are negotiated on a year to year basis depending on the nature of the projects being developed.

Project production includes the complete design of all product or system elements, their technical production, and implementation as a prototype. Within the development of the project creative approaches and media technologies will be explored and applied.