Module Details

Module Code: MMED8019
Title: Direction Concepts
Long Title: Direction Concepts
NFQ Level: Advanced
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 2130 - Multimedia
Module Delivered in: 1 programme(s)
Module Description: Inspiration and innovation are often based on the team work of individuals from different disciplines who exchange opinions and views, who ask new questions and who develop solutions together. The aim of Direction Concepts is to foster the systematic, and collaborative, development of concepts, from initial ideas to the final formulations that can be proposed for actual development. A number of approaches incorporating different mindsets and methods may be used to help the student to evolve a project proposal. The project proposal may be projected at a variety of commercial markets or cultural fields which are of specific interest to the students. While in some cases a brief may be offered to help students direct their ideas, the module intends for the student to have as much autonomy as possible in initiating the project. Direction Concepts is designed to facilitate the students own preferences with regard to their future professional interests and to support them in developing propositions for projects that are experimental, or directed at stakeholders in specific industry sectors. The module allows students to develop proposals for multimedia/media projects which can be realistically developed. It is a requirement that the proposed projects are based on sound research methods and practical investigation pertinent to the field in which the project is contextualised.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Present evidence of projects and practitioners, past and contemporary, that give relevant context to the nature of the proposed project;
LO2 Show a sophisticated critical approach to evaluating their own ideas and the ideas presented by others through argument or debate;
LO3 Use a range of research methods to develop ideas and identify the aims and objectives of a project;
LO4 Clearly communicate the aims and objectives of a project using a range of audiovisual communication skills integrated so as to clarify the intentions of a project;
LO5 Give an account of the wider economic, cultural, social, and ethical implications of the project which is supported by suitable and available documentation;
LO6 Present a project proposal in an accurate and professional fashion using a range of appropriate documentation and communication techniques.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Direction Concepts
In Direction Concepts learners investigate and develop creative concepts for various current and future communication media. They explore conceptual, content and technical issues associated with different media products, media platforms and media systems In this way they learn to draft innovative ideas and unusual solutions for existing platforms and to propose approaches for new media systems and products.
Areas of investigation
Potential areas of investigation under the module “Direction Concepts" would include communication Through a mixture of research, brainstorming, play and evaluation; proposals and concepts will be initiated. These concepts will be examined for usability and feasibility. For this concept factory the team members should ideally come from different education backgrounds (interactive media, moving images, sound, design, digital technology, computer science, media management, media culture, et al.). tasks in the fields of game, mobile entertainment, ubiquitous computing, edutainment, interactive television et al.:
Concepts
- Conception of new entertainment formats for interactive media; - Conception of new entertainment formats for mobile platforms; - Conception of new applications for ubiquitous media systems; - Conception of new interfaces for ubiquitous media systems; - Conception of new ideas for games; - Conception of new interfaces for games.Through a mixture of research, brainstorming, play and evaluation; proposals and concepts will be initiated. These concepts will be examined for usability and feasibility. For this concept factory the team members should ideally come from different education backgrounds (interactive media, moving images, sound, design, digital technology, computer science, media management, media culture, et al.).
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 100
Timing Week 12 Learning Outcomes 1,2,3,4,5,6
Assessment Description
The final assessment is based on all practical work conducted by the student throughout the module. This should result in a 'project proposal' which is supported by documentation of the practical, theoretical, and technical investigations which honed the final proposal. Assessment is based on performance throughout the module and the final work presented.The process is assessed along with the quality of the work produced.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Practical Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Practical Project Work Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • Denis F. Reardon. (2006), Doing your undergraduate project, SAGE, London, [ISBN: 978-0761942078].
  • Patrick Forsyth. (2006), How to write reports & proposals, [ISBN: 0749445521].
This module does not have any article/paper resources
Other Resources
  • Online Databases, Online Digital Repository of Academic Publications, http://library.cit.ie/screens/databaseex ternal.html.
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_HMMED_8 Bachelor of Arts (Honours) in Creative Digital Media 7 Mandatory