Module Details

Module Code: MGMT9006
Title: Innovation & Creativity
Long Title: Innovation & Creativity
NFQ Level: Expert
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module provides students with a clear understanding of the importance of creativity and innovation to the success of the firm and to the economy at large. Students will explore creative thinking tools and techniques and will examine the link between creativity, idea generation and innovation. Students will learn about different innovation types, how to identify & evaluate innovation opportunities and how to manage innovation effectively within the organisation. Students will explore how a more creative climate in the organization can be developed and how to share knowledge across organisational boundaries through open innovation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Evaluate innovation ecosystems and policy in the countries that are innovation leaders.
LO2 Explore the relationship between creativity and innovation in the development of a new product, process, service or business model. Evaluate different tools and techniques that support creative thinking and idea generation.
LO3 Analyse the nature and importance of innovation to enterprise and view innovation as a management process.
LO4 Identify innovation opportunities and the core capabilities for innovation within an organisation.
LO5 Define the role of knowledge based activities, relationships and networks in the development of a new product, process, service or business model.
LO6 Evaluate the role of intellectual property rights in the commercial exploitation of creations and inventions.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Innovation Policy & Ecosystem
Role and influence of Government policy in promoting innovation. Country innovation performance and benchmarks.
Creativity & Innovation
Systematic approaches to creativity; explore sources of new ideas, techniques for creative thinking and problem solving, methods for idea generation and screening ideas.
Defining Innovation
Types of Innovation; disruptive, radical & incremental, business model innovation. Sources of innovation. Goals of Innovation. Successful & unsuccessful innovations. Identifying and mapping innovation opportunities. Tools of Innovation.
Managing Innovation
Innovation as a management process. Company structure and core capabilities of innovation. Case studies.
Intrapreneurship
Definition & characteristics. Developing a culture of intrapreneurship.
Commercial Exploitation & Intellectual Property rights.
Pathways to Commercialisation. Intellectual property rights; patents, trademarks, copyright protection and licensing agreements, technology transfer.
Managing Technology & Knowledge
Managing organisational knowledge. Strategic alliances & networks, open innovation.
Module Content & Assessment
Assessment Breakdown%
Coursework50.00%
End of Module Formal Examination50.00%

Assessments

Coursework
Assessment Type Essay % of Total Mark 15
Timing Week 5 Learning Outcomes 2
Assessment Description
Write an essay based on a topic relevant to creativity and innovation.
Assessment Type Written Report % of Total Mark 25
Timing Week 10 Learning Outcomes 3,4,5
Assessment Description
A group innovation consulting project on behalf of a local based business.
Assessment Type Presentation % of Total Mark 10
Timing Week 11 Learning Outcomes 3,4,5
Assessment Description
A group presentation based on an innovation consulting project on behalf of a local based business.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 50
Timing End-of-Semester Learning Outcomes 1,3,4,5,6
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Reading, research and case studies Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Direct Contact with Student Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Reading, research, case studies & work based learning Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • John Tidd & Joe Bessant. (2014), Strategic Innovation Management, 1st. Wiley UK, UK, [ISBN: 9781118457238].
Supplementary Book Resources
  • Clayton Christensen. (2011), The Innovators Dilemma, 3rd. Harvard Business Review Press, [ISBN: 978-006206024].
  • John Tidd & Joe Bessant. (2013), Managing Innovation, 5th. Wiley UK, [ISBN: 9781118538593].
  • Harvard Business Press. (2010), Seizing the White Space, 1st. Harvard Business Press, [ISBN: 2481-HBK-EWG].
  • Bilton & Cummings. (2010), Creative Strategy, na. all, Wiley, London, p.all, [ISBN: 9781405180191].
  • David Midgley. (2009), The Innovation Manual, na. all, Wiley, London, p.all, [ISBN: 9780470724538].
  • David O'Sullivan & Lawrence Dooley. (2008), Applying Innovation, Sage Publications, USA, [ISBN: 978-141295455].
Recommended Article/Paper Resources
  • The International Journal of Entrepreneurial Behaviour and Research..
  • Inside Proctor and Gamble's New model for Innovation, Harvard Business Review 2006., 10, [ISSN: R0603C].
  • The European Journal of Innovation Management..
  • International Journal of Entrepreneurship and Innovation (IP Publishing)..
  • Journal of Technology Transfer (Kluwer)..
  • Journal of Small Business and Enterprise Development.
  • Recent Government Publications on Innovation-Dept of Jobs, Enterprise and Innovation..
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBADM_9 Master of Business Administration 3 Elective