Module Details
| Module Code: |
DESI6007 |
| Title: |
Typography Introduction
|
|
Long Title:
|
Typography Introduction
|
| NFQ Level: |
Fundamental |
| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Field of Study: |
2140 - Design Studies
|
| Module Description: |
This module will introduce the role of typography within Graphic Design. It will introduce the students to the basic language and principles of Typography.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Describe the role of typography in graphic design, historically and presently |
| LO2 |
Employ basic typographic principles in design |
| LO3 |
Analyse the communicative value of contemporary typography |
| LO4 |
Use typography as an expressive and communicative design tool |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
|
| 11770 |
DESI6007 |
Typography Introduction |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
|
| none |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| none |
| Indicative Content |
|
Type as communication Tool
Exploring emotional and expressive value of type - form, texture, tone
|
|
Anatomy of type and classification -
x-heights, characters, treatment of letterforms. Exploring the characteristics of typefaces and their relationships in graphic design
|
|
Typographic elements and spatial relationships
Spacing, alignment, size. Developing an understanding of spacing and the relationship of negative and positive space
|
|
Typography and Design
Legibility, readability, emphasis and hierarchy. Exploring the communicative value and purpose of the treatment of type in graphic design
|
|
Main Project
Project encompasses the combination of the principles and expressive value of type
|
|
Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lab |
Contact |
Exercises & Project |
Every Week |
4.00 |
4 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Library and research study |
Every Week |
3.00 |
3 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
| This module has no Part Time workload. |
|
Module Resources
|
| Recommended Book Resources |
|---|
-
Erik Spiekermann. (2013), Stop Stealing Sheep and Find Out How Type Works, 3rd Edition. Adobe Press, [ISBN: 0321934288].
-
Ellen Lupton. (2010), Thinking with Type, Second Revised and Expanded Edition: A Critical Guide for Designers, Writers, Editors, and Students, 2nd revised edition. Princeton Architectural Press, p.224, [ISBN: ISBN-10: 1568989695 ISBN-13: 978-1568989693].
-
Simon Garfield. (2012), Just My Type, Reprint. Gotham, p.384, [ISBN: 1592407463].
| | Supplementary Book Resources |
|---|
-
Carolyn Knight and Jessica Glaser.. (2005), The graphic designer's guide to effective visual communication creating hierarchies with type, image and color, [ISBN: 10: 2880468108 / ISBN-13: 978-2880468101].
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Robert Bringhurst.. (2013), The elements of typographic style, 4th. Hartley and Marks, [ISBN: 0881792128].
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New Hart's rules, 2014. Oxford University Press, Oxford [UK], [ISBN: 0199570027].
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James Craig, William Bevington and Irene Koral Scala. (2006), Designing with Type, 5th. Watson-Guptill Publications Inc., U.S, [ISBN: ISBN-10: 0823014134 ISBN-13: 978-0823014132].
-
Steven Heller & Phillip Meggs. (2001), Texts on Type: Critical Writings on Typography, Reprint. Allworth Press, U.S, p.275, [ISBN: ISBN-10: 1581150822 ISBN-13: 978-1581150827].
-
Woolman, Matt. (2005), Type in Motion 2, 2nd. Thames & Hudson,, New York, p.175, [ISBN: 0500512434].
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Scheffer, Stenzer, Wiebel. Typemotion - Type as Image in Motion, Hatje Cantz, p.464, [ISBN: 3775737839].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
|---|
-
Web page, Gube, Jacob. (2009), 20 Useful Typography Tools, Six Revisions,
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Web page, Lupton, Ellen. (2009), Thinking with Type,
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Web page, Craig, James. (2010), Designing with Type,
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Web page, Periodic Table of Typefaces,
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