Module Details

Module Code: MRKT6015
Title: Management for Marketers
Long Title: Management for Marketers
NFQ Level: Fundamental
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 3420 - Marketing & Advertising
Module Delivered in: 1 programme(s)
Module Description: The module will identify the fundamental management concepts relevant to a marketing specialist operating in a dynamic business environment.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Outline the skills of successful marketing managers with application to historic management theorists.
LO2 Identify the changing components in the internal, general and task business environment for a marketing specialist.
LO3 Describe the stages involved in planning and decision making process and the types of decisions within the marketing function.
LO4 Describe the process and key factors involved in the organising process.
LO5 Describe the types of controls and leadership activities adopted by the marketing function.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction to management and historical perspectives
Introduction, functions of management, skills, duties and responsibilities of the marketing managers, history of management - scientific management, Taylor; Max Weber, Elton Mayo
Business environment
General, task and internal environments; diagram, application to marketing industry examples
Planning and decision making
Plans and goals; stages in planning process; decision making process; analysis of types of decisions undertaken within the marketing function; group decision making
Organising
Process; job design, product category management, coordinating functions - delegation; centralised/decentralised marketing activities; span of control
Leadership and Control
Leadership traits, classification, industry examples successful marketing leaders; control process, types of controls; resistance to control
Module Content & Assessment
Assessment Breakdown%
Coursework30.00%
End of Module Formal Examination70.00%

Assessments

Coursework
Assessment Type Multiple Choice Questions % of Total Mark 30
Timing Week 6 Learning Outcomes 1,2
Assessment Description
A multiple choice exam examining the history of management; roles and skills of marketing managers; and the business environment.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Self directed learning Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Self directed learning Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Siobhan D Tierney and Michael J Morley. (2013), Modern Management, Theory and Practice, 4. Gill & Macmillan, [ISBN: 978071715632].
  • Ricky Griffin. (2014), Fundamentals of Management, 8. Cengage Learning, [ISBN: 9781285849041].
Supplementary Book Resources
  • Robbins, Den Cenzo and Coulter. (2015), Fundamentals of Management, Prentice Hall, E book, [ISBN: 9780273792819].
  • John W. Newstrom, Jon L. Pierce.. Management - A Focus on Leaders, E Book. Pearson, [ISBN: 9780133043594].
  • David A Whetton and Kim S Cameron. (2014), Developing Management Skills, 9. Prentice Hall, Ebook, [ISBN: 9780133806571].
Supplementary Article/Paper Resources
  • Edited by Rose Leahy and Margaret Linehan. (2012), Irish Business Journal, 7, [ISSN: 16497120].
  • Henry Steward Publications. (2015), Journal of Cultural Marketing Strategy, [ISSN: 20568010].
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 1 Mandatory