Module Details

Module Code: HOSP6058
Title: Event Concepts
Long Title: Event Concepts
NFQ Level: Fundamental
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8110 - Hospitality
Module Delivered in: 1 programme(s)
Module Description: This module aims to provide students with knowledge of the Events Industry. It equips the learners with the knowledge to design, plan, implement and evaluate creative events.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe and discuss the Events Industry.
LO2 Evaluate and describe the significance of events to the Irish Tourism Industry
LO3 Explain the factors to consider in event design and production.
LO4 Recognise the impacts of events with specific emphasis on sustainability
LO5 Prepare, organise, implement & evaluate a planned team event.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.

No requirements listed
 
Indicative Content
Introduction to the events' industry
Defining events. The range of event types.Event stakeholders. Global events and celebrations. Role of the event manager.
Events and festivals industry in Ireland
Role of Tourism Ireland in events promotion. Failte Ireland strategy. Range of festivals and events in Ireland. AOIFE.
Event design & production
Event goals & objectives.Fundamental elements of events. Events as designed experiences. Creative concepts & themes. Marketing the event. Health, safety & risk management.
Event impacts and sustainability
Social & cultural, environmental and economic impacts of events. Sustainability and environmental best practice for festivals and events.
Deliver a planned team event.
Pre-event organisation, deliver event, post event evaluation and review.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 40
Timing Week 13 Learning Outcomes 1,2,3,4
Assessment Description
Theory Assessment on events industry, significance of events to the Irish tourism industry, events design and production, impacts of events, sustainability
Assessment Type Project % of Total Mark 60
Timing Week 8 Learning Outcomes 3,5
Assessment Description
Group project, for example organise, deliver and review a planned event.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory Every Week 2.00 2
Lab Contact Practical Development of Skills Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Student self-directed learning Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory Every Week 2.00 2
Lab Contact Practical development of skills Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Student self-directed learning Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell. (2011), Festival and Special Event Management, 5th. John Wiley & Sons, p.606, [ISBN: 9781742164618].
Supplementary Book Resources
  • Donald Getz. (2012), Event Studies, Second Edition: Theory, Research and Policy for Planned Events, 2nd. Butterworth-Heinemann, p.460, [ISBN: 9780080969534].
  • Berridge, G.. (2007), Events Design and Experience, Butterworth Heinemann., [ISBN: 9780750664530].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_OHOST_6 Higher Certificate in Arts in Hospitality Studies 4 Mandatory