Module Details

Module Code: FINA8010
Title: Finance for Marketers
Long Title: Finance for Marketers
NFQ Level: Advanced
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 3430 - Banking, Finance and Investment
Module Delivered in: 2 programme(s)
Module Description: This module explores the concept of finance with a focus on application to marketers. It examines the sources and cost of financing marketing strategies, financial viability of alternative marketing plans and their impact on the value of the organisation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 analyse the main theories, concepts and methods pertaining to the financing and investment decision of new marketing strategies
LO2 derive appropriate financing alternatives for marketers
LO3 derive optimal solutions, using specialised finance skills and tools, to alternative investment decisions
LO4 analyse how marketing strategy can influence the value of an organisation
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction
Meaning and role of financial management to a marketer
Sources of Capital and Capital Structure
Debt V Equity, traditional approach, Modigliani and Miller approach, cost of each type of capital, weighted average cost of capital (WACC).
Capital Investment Appraisal
Capital budgeting, evaluating strategic marketing proposals, capital rationing
Impact on valuation of an organisation
Valuation of organisations, impact of marketing strategy on valuation
Module Content & Assessment
Assessment Breakdown%
Coursework30.00%
End of Module Formal Examination70.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 30
Timing Week 8 Learning Outcomes 1,2,3
Assessment Description
Case study examining the source and cost of capital and the financial viability of alternative Marketing Strategies.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,2,3,4
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture and practical demonstration Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Reviewing notes and recommended readings. Trying examples themselves. Preparation of material for the next lecturer. Preparation for assessments. Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture and practical demonstration Every Week 1.50 1.5
Independent & Directed Learning (Non-contact) Non Contact Reviewing lecture material. Reading recommended text. Trying examples. Completing exercises for the next lecture. Every Week 5.50 5.5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Course Manual. Finance for Marketers, Available from reprographics office in CIT.
Supplementary Book Resources
  • McLaney and Atrill. (2014), Accounting and Finance for Non-Specialists, 9th. Pearson, UK, [ISBN: 9780273778165].
  • John A. Davis.. (2013), Measuring Marketing, 2nd Edition. John Wiley & Sons, [ISBN: 111815374X].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BIBLA_8 Bachelor of Business (Honours) in International Business with Language 8 Elective
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 8 Mandatory