Module Details

Module Code: MGMT8018
Title: Strategy Analysis
Long Title: Strategy Analysis
NFQ Level: Advanced
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 4 programme(s)
Module Description: This module aims to develop skills in strategic thinking, provide an insight into the process of strategic leadership and provide an in depth knowledge of the strategic management process.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Apply strategic management frameworks and approaches to a variety of organisations and industries.
LO2 Compare and contrast environmental scanning and industry analysis models used in strategic management and business policy.
LO3 Evaluate various strategies and methods that a company can use to improve the effectiveness of their operations.
LO4 Analyse the issues relating to building resource strengths and organisational capabilities.
LO5 Appraise the ethical decision making processes/strategies that a company may choose to implement.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Management 1 Management 2
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction to the Strategic Mangement course
Strategic Management process/framework, Corporate Visions, Mission Statements, Strategic Leadership.
Environmental Scanning and Industry Analysis
Competitive Forces, Strategic Group Analysis, Industry Lifecycle Analysis, Macro environment.
Internal Scanning and Organisational Analysis
Building Organisational Strengths & Capabilities - roots of Competitive Advantage - distinctive competencies, resources & capabilities. Generic Building Blocks of Competitive Advantage, Value Chain Analysis, Durability of Competitive Advantage.
Corporate Performance, Governance & Ethics
Stakeholder Impact Analysis, Agency Theory, Governance Mechanisms, Ethics & Strategy, Whistleblowing.
Building Competitive Advantage through FLS
FLS - Functional Level Strategies - different strategies that aim to improve the effectiveness of a company's operations
Module Content & Assessment
Assessment Breakdown%
Coursework30.00%
End of Module Formal Examination70.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 30
Timing Week 9 Learning Outcomes 1,2,4
Assessment Description
Where possible the intention is to give the students a cross modular assignment. This is between the mandatory modules Financial Management, Business Ethics and Strategy Analysis. In this module, students will prepare a written report, which will critically analyse particular contemporary issues of management and hypothesise strategies for organisational longevity.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 3.00 3
Tutorial Contact Class based tutoring Every Week 1.00 1
Independent Learning Non Contact Self directed learning Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact lecture Every Week 2.00 2
Independent Learning Non Contact Self directed Learning Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Charles W.L. Hill, Gareth R. Jones, Melissa A. Schilling.. (2015), Strategic management theory, 11th edition. ; Cengage Learning, [ISBN: 1285184491].
Supplementary Book Resources
  • Frank Martin , Jonathan Scott , John L. Thompson. (2014), Strategic Management : Awareness & Change, 7th edition. Cengage Learning EMEA, [ISBN: 9781408064993].
  • John A. Pearce. (2015), Strategic Management, 14th. McGraw Hill Education, [ISBN: 9789814577373].
  • Thomas L. Wheelen & J. David Hunger. (2015), Concepts in Strategic Management and Business Policy, 14th. Pearson Higher Education, [ISBN: 9780133126129].
  • William Hesterly & Jay B. Barney. (2015), Strategic Management and Competitive Advantage Concepts and Cases, 5th. Pearson Education, [ISBN: 9781292060088].
  • Arthur A. Jr. Thompson, A. J. Strickland III, John E Gamble. (2015), Crafting and Executing Strategy: Concepts and Readings, 20th. McGraw Hill Educators, [ISBN: 9781259297076].
  • Gerry Gallagher. Corporate Strategy for Irish Companies, 2nd. Institute of Chartered Accountants in Ireland, p.430, [ISBN: 090385466X].
  • W.Chan Kim & Renée Mauborgne. (2015), Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business School Publishing, [ISBN: 9781625274496].
Recommended Article/Paper Resources
  • Soll, Jack B., Milkman, Katherine L, Payne, John W. (2015), Outsmart Your Own Biases, Harvard Business Review., May2015, Vol. 93 Issue 5, p.p64-7.
  • W. Chan Kim and Renée Mauborgne. (2015), Red Ocean Traps, Harvard Business Review., Mar2015, Vol. 93 Issue 3, p.p68-7.
  • Kasturi Rangan, Lisa Chase, and Sohel Karim. (2015), The Truth About CSR, Harvard Business Review., Jan/Feb2015, Vol. 93 Issue 1/2, p.p40-4.
  • Mathew, Regi V.. (2015), Tesla's not as disruptive as you might think, Harvard Business Review, May 2015.
  • Amos Winter and Vijay Govindarajan. (2015), Engineering Reverse Innovations, Harvard Business Review, Jul/Aug2015, Vol. 93 Issue 7/8, p.p80-8.
  • Porter, Michael E. and Heppelmann, James E. (2015), How smart, connected products are transforming companies., Harvard Business Review., Oct2015, Vol. 93 Issue 10, p.p96-1.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBUSS_8 Bachelor of Business (Honours) 1 Mandatory
CR_BACCT_8 Bachelor of Business (Honours) in Accounting 7 Group Elective 2
CR_BSPRT_8 Bachelor of Business (Honours) in Sport & Exercise Management 7 Mandatory
CR_BSPTE_8 Bachelor of Business (Honours) in Sport and Exercise 1 Mandatory