Module Details

Module Code: MGMT7037
Title: Corporate Strategy Development
Long Title: Corporate Strategy Development
NFQ Level: Intermediate
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 1 programme(s)
Module Description: This module aims to develop the student's knowledge of strategy in organisations.It examines: the nature of corporate strategy, vocabulary of strategy, levels of strategy, strategy formulation, strategy development and
strategic analysis.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain what is meant by strategy and strategic management.
LO2 Describe different ways in which strategies can be developed.
LO3 Analyse an organisation's business environment.
LO4 Identify an organisation's resources,capabilities and competencies.
LO5 Analyse the importance of strategic management for business development
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Nature of Strategy, Mission, Ethics
Nature of strategy and strategic decisions, strategic management process, strategy in different contexts, profit non profit organisations. The role of ethics in developing strategy. Mission statement, raison detre of the organisation and its influence on strategy. Mintzberg's School of Strategy Formation.
Strategy Development
Strategy as a plan, strategy planning systems, planned and emergent strategies, processes of strategy development.
Strategic Analysis, Competitive Analysis
Internal & External organisation and environment analysis. The strategic position, strategic capability, resources capabilities competencies. Strategy Clock. Six Sigma. Blue Ocean Strategy.
Strategy Capabilities, Resources, Competencies
The nuts and bolts of an organisations strategy, tangible and intangible resources, distinctive and unique competencies, strategic capabilities and the role they play in determining an organisations strategy.Value Chain Analysis.
Module Content & Assessment
Assessment Breakdown%
Coursework30.00%
End of Module Formal Examination70.00%

Assessments

Coursework
Assessment Type Multiple Choice Questions % of Total Mark 30
Timing Week 7 Learning Outcomes 1,2,3
Assessment Description
M.C.Q. The nature and development of corporate strategy.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,2,3,4,5
Assessment Description
End of Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class Lecture Every Week 3.00 3
Lecturer Supervised Learning (Non-contact) Non Contact Directed Reading, Research and Private Study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class Lecture Every Week 1.50 1.5
Independent & Directed Learning (Non-contact) Non Contact Directed Reading, Research and Private Study Every Week 5.50 5.5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Charles W. L. Hill, Gareth R. Jones. (2012), Strategic Management, 10th. South-Western College Pub, [ISBN: 111182584X].
  • Kim Warren,. (2008), Strategic Management Dynamics, na. all, Wiley, London, p.all, [ISBN: 9780470060674].
  • Veronique Ambrosini with Gerry Johnson and Kevan Scholes. (1998), Exploring techniques of analysis and evaluation in strategic management, 7th. Prentice Hall Europe, London, [ISBN: 9780135706800].
  • Michael J. Morley, Noreen Heraty,. (2000), Strategic Management in Ireland, Gill and McMillian, [ISBN: 9780717129911].
  • Peter FitzRoy, James M. Hulbert. (2005), Strategic management, na. all, Wiley, Chichester, [ISBN: 0470857315].
This module does not have any article/paper resources
Other Resources
  • Journals, Strategic Management Journal. Harvard Business Review.
  • Journal, Strategic Management Journal.
  • Journal, Journal of Organisational and Change Management.
  • Website, Chartered Institute of Personnel and Development,
    http://www.cipd.co.uk
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BHRMN_7 Bachelor of Arts in Human Resource Management 5 Mandatory