Module Details

Module Code: INFO7010
Title: Electronic Commerce
Long Title: Electronic Commerce Management
NFQ Level: Intermediate
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 4820 - Information Systems
Module Delivered in: 1 programme(s)
Module Description: Key issues (infrastructure, environment, process, management) in ECommerce development and management.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe and assess the application of the key technologies underpinning electronic commerce
LO2 Analyse key management issues in managing technology and change
LO3 Describe the application of networks and databases in electronic commerce
LO4 Apply electronic commerce business development models e.g. lean canvas to a business/product development project.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Introduction
Business environment, markets, internet and networks
Infrastructure
Understanding networks (components, protocols), databases, database standards and management issues
Technology change and management
Innovation and adoption of technology, investment/risk, application development
E-Commerce Strategy
Models for analysing environment and capability
Change management and BPR
Business process re-engineering, change management
Topics in E-Commerce Management
CRM, Supply Chain Management, Analytics
Module Content & Assessment
Assessment Breakdown%
Coursework30.00%
End of Module Formal Examination70.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 10
Timing Week 8 Learning Outcomes 1,3,4
Assessment Description
First draft presentation of ECommerce startup/product development/website project
Assessment Type Project % of Total Mark 20
Timing Week 12 Learning Outcomes 1,3,4
Assessment Description
E-commerce business startup analysis project / or prototype website development. This will run for the whole semester with final delivery in week 12.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,2,3,4
Assessment Description
Final Exam
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 2.00 2
Lab Contact Development Project Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Study and discussion Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 2.00 2
Lab Contact PC Lab Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact study and discussion Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Dave Chaffey. (2015), Digital Business and ECommerce Management, 6th. FT Prentice Hall, [ISBN: 9780273786542].
Supplementary Book Resources
  • K Laudon, J Laudon. (2013), MIS - Managing the Digital Firm, 12th. Pearson, [ISBN: 9780273754534].
  • A Dillon. (2015), Step by Step Databases, 3rd. Gill Macmillan, [ISBN: 9780717147472].
  • Eric Ries. (2011), The Lean Startup, 1. Penguin, UK, [ISBN: 9780670921607].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BBUSS_7 Bachelor of Business 5 Elective