Module Details

Module Code: MRKT6020
Title: IT Skills for Marketing
Long Title: IT Skills for Marketing
NFQ Level: Fundamental
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 3420 - Marketing & Advertising
Module Delivered in: 1 programme(s)
Module Description: This module provides students with business IT skills including spreadsheets, word processing and presentation tools. The focus is on creating, enhancing and producing business documents.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Discuss how existing and emerging technology is used to transform data into usable business information and explore the importance of IT security.
LO2 Create, edit and produce a range of business documents using a word processing package.
LO3 Apply the basic principles in effectively communicating information visually using presentation software.
LO4 Create and use spreadsheets in a business context.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Information Systems
Introduction to information systems; difference between IS and IT; security; data versus information; IS supporting business processes.
Word Processing
Inserting/deleting/moving/copying text, character enhancement, formatting, margins, line spacing, indenting, paragraphing, headings, document layout, pagination, headers/footers, bullets and numbering, borders and shading. WordArt, Clipart, Shapes, Smart Art Graphics, Tables with alphanumeric characters.
Presentation Software
Create effective presentations using pictures, sounds, video, slide show transitions, animations and speaker notes.
Spreadsheets
Spreadsheet formulas, functions; printing, saving, editing; inserting header and footers, adding, deleting, naming and linking worksheets; creating and enhancing charts; sorting spreadsheets; functions (sum, average, min, max, if function, lookup function) and spreadsheet protection. Spreadsheet activities carried out using industry specific data.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Multiple Choice Questions % of Total Mark 10
Timing Week 4 Learning Outcomes 1
Assessment Description
Multiple choice exam completed using technology
Assessment Type Practical/Skills Evaluation % of Total Mark 40
Timing Week 6 Learning Outcomes 2,3
Assessment Description
Computer based evaluation using word processing and presentation software
Assessment Type Practical/Skills Evaluation % of Total Mark 50
Timing Week 13 Learning Outcomes 4
Assessment Description
Computer based evaluation using spreadsheet software
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Computer Lab Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Independent Learning Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab Contact Computer Lab Every Week 2.00 2
Independent & Directed Learning (Non-contact) Non Contact Independent Learning Every Week 5.00 5
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 2.00
 
Module Resources
Recommended Book Resources
  • Alan Dillon. (2014), Step by Step Spreadsheets, 3rd Ed. Gill and Macmillan, [ISBN: 9780717160440].
  • Emergent Learning; Suzanne Weixel; Faithe Wempen; Catherine Skintik. (2014), Learning Microsoft Office, 1st Ed. Pearson Education Limited, [ISBN: 9781292040974].
Supplementary Book Resources
  • Marjorie Hunt, Barbara Clemens. (2014), Microsoft Office Fundamentals, 1st Ed. Cengage Learning, [ISBN: 978128569484].
  • Misty E. Vermaat, Purdue University Calumet. (2016), Enhanced Discovering Computers & Microsoft Office 2013, 1st Ed. Cengage Learning, [ISBN: 978130540903].
  • William M. Pride & O. C. Ferrell. (2015), Foundations of Marketing, 7th Ed. Cengage Learning, [ISBN: 9781305405769].
  • Kenneth Laudon, Jane Laudon. (2016), Essentials of Management Information Systems, 10th. Prentice Hall, [ISBN: 9780132668552].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_BMRKT_8 Bachelor of Business (Honours) in Marketing 1 Mandatory