Module Details

Module Code: TOUR7005
Title: Tourism Industry Learning P&E
Long Title: Tourism Industry Learning P&E
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 2 programme(s)
Module Description: Tourism Industry Learning P&E aims to provide an opportunity for the student to engage with and work on a relevant industry project on behalf of a tourism organisation. The student will form a liasion with a tourism operation in conducting a project that is specific to an identified and college approved tourism enterprise. Industry participants will act as mentors, along with lecturers and each project will be tailor made to benefit the employer and to meet the learning outcomes. All projects must be approved by the Department before commencement by the student.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse a business task presented to them by a tourism organisation mentor.
LO2 Devise a plan of work and schedule of delivery in order to reach the desired objectives of the project in conjunction with all stakeholders involved. ( Institute, Industry and Student)
LO3 Participate in learning in an active way within an industry environment to ascertain the processes involved in tourism enterprises
LO4 Apply specialised marketing skills to a live industry situation and work as a team in achieving organisational objectives and in making key decisions
LO5 Develop a report on key findings, including the process involved
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
11302 TOUR7004 Tourism Industry Learning
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Performance of a Tourism Business Task
The student in conjunction with a tourism business provider and the Institute, will be assigned a tourism business task with a clearly defined objective. The role of the student is to participate with the industry mentor in analysing a clearly defined question related to their particular business. The student is expected to draw on theoretical aspects in Tourism Industry Learning and relate these to 'a live' tourism situation, and formulate an outcome relevant to the business question / task.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Written Report % of Total Mark 80
Timing Week 12 Learning Outcomes 1,3,4,5
Assessment Description
Preparation of Business report for Mentor and lecturer
Assessment Type Reflective Journal % of Total Mark 20
Timing Every Week Learning Outcomes 1,3,4,5
Assessment Description
Detailing process of research and project development
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecturer-Supervised Learning (Contact) Contact Mentoring with lecturer Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Field work and industry liasion Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Independent & Directed Learning (Non-contact) Non Contact Fieldwork and Industry Liasion Every Week 4.00 4
Lecturer-Supervised Learning (Contact) Contact Mentoring with lecturer Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Veal, A.. (2011), Research Methods for Leisure and Tourism: A Practical Guide, 4th. Pearson Ed., Essex, England, [ISBN: 9780273717508].
  • McGivern, Y.. The Practice of Market Reseach, 3rd. Pearson Ed., Essex, England, [ISBN: 978027371707].
Supplementary Book Resources
  • Okumus, F., Altinay, L. and Chathoth, P.. (2011), Stratgeic Management for Hospitality and Tourism, Elsevier, Oxford, UK, [ISBN: 9780750665223].
Recommended Article/Paper Resources
  • Journal of Vacation Marketing.
  • Annals of Tourism Research.
  • Tourism Managment.
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 6 Mandatory
CR_FTOUR_7 Bachelor of Business in Tourism Management 6 Mandatory