Module Details

Module Code: TOUR7004
Title: Tourism Industry Learning
Long Title: Tourism Industry Learning
NFQ Level: Intermediate
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 2 programme(s)
Module Description: Tourism Industry Learning and Tourism Learning Industry P&E aims to combine academic learning with live case study experience. It provides an opportunity for the student to understand the day to day operations of a Tourism business and form a liasion with a tourism operation in conducting a project that is specific to an identified and approved tourism enterprise. Industry participants will act as mentors, along with lecturers and each project will be tailor made to benefit the employer and to meet the learning outcomes.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Examine the stages involved in growing a tourism business - the business lifecycle.
LO2 Identify the key indicators of a healthy business and determine the importance of strategy formation in business growth.
LO3 Analyse the importance of the business components of tourism organisations and explain how the functions of Operations, Marketing, HR and Finance integrate as part of a business.
LO4 Identify best practices for tourism operators and examine micro and macro trends that impact on the business environment.
LO5 Create a professional presentation and deliver this presentation to all stakeholders involved in the live case project.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
11303 TOUR7005 Tourism Industry Learning P&E
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Sources of Data
Relevant data sources, State support systems, Research gathering techniques
Macro and Micro environment of tourism
Internal and External factors, PESTEL, SWOT. Industry Five Forces, Feasibility analysis. Business Plans. Industry trends.
Growing a Business in Tourism
Start up, Growth, Maturity, decline. Operating in an SME environment. Business strategy. Entrepreneurship and New Product Development.
Performance Indicators of a Healthy Business
Key Performance Indicators of a tourism business
Marketing Skills
Market research, marketing plans, digital marketing plans, branding tourism products and destinations, positioning strategies and identifying USP's.
Integrating into the Professional Work Environment
Interpersonal skills, team skills, professionalism, role of confidentality. Dynamics in a business environment. Project and Time Management.
Module Content & Assessment
Assessment Breakdown%
Coursework30.00%
End of Module Formal Examination70.00%

Assessments

Coursework
Assessment Type Presentation % of Total Mark 30
Timing Week 12 Learning Outcomes 3,4,5
Assessment Description
Live case presentation for tourism business stakeholders.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,2,3,4
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory based content Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Research and reading Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Theory based content Every Week 4.00 4
Independent & Directed Learning (Non-contact) Non Contact Research and reading Every Week 3.00 3
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Veal, A.. (2011), Research Methods for Leisure & Tourism: A Practical Guide, 4th. Pearson Ed. Limited, Essex, England, [ISBN: 9780273717508].
  • Okumus, F., Altinay, L., and Chathoth, P.. (2011), Strategic Management for Hospitality and Tourism, Elsevier Ltd, Oxford, UK., [ISBN: 9780750665223].
  • McGivern, Y. (2009), The Practice of Market Research, 3rd. Pearson Ed, Essex, England, [ISBN: 9780273717072].
  • Cooper, C. J. Fletcher; A. Fyall; D. Gilbert & S. Wanhill. (2013), Tourism Principles and Practice, Fifth. Prentice Hall, Essex UK, [ISBN: 9781408200094].
Supplementary Book Resources
  • Burns, P.. (2011), Entrepreneurship & Small Busines: Start-up, growth & maturity, 3rd. Palgrave Macmillan, New York, [ISBN: 9780230247802].
  • Page, S.. (2012), Tourism Management, 4th. Taylor & Francis, [ISBN: 9781138784567].
  • Ateljevic, J and Page, S.. (2009), Tourism and Entrepreneurship, International Perspectives, Elesvier, Oxford, UK., [ISBN: 9780750686358].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 6 Mandatory
CR_FTOUR_7 Bachelor of Business in Tourism Management 6 Mandatory