Module Details

Module Code: TOUR8013
Title: Tourism Business Plan
Long Title: Tourism Business Plan
NFQ Level: Advanced
Valid From: Semester 1 - 2017/18 ( September 2017 )
Duration: 1 Semester
Credits: 5
Field of Study: 8120 - Tourism
Module Delivered in: 1 programme(s)
Module Description: This Module will allow the student to demonstrate the skills and knowledge needed to produce a business plan for the development of a new tourism business venture.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Produce a Business Plan Related to a new Tourism Business Venture
LO2 Analyse the business and operational environment and how that environment influences the tourism SME.
LO3 Critically assess the viability of a new business venture.
LO4 Evaluate key operational areas of a small tourism business
LO5 Present effectively the key elements of the business plan.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
The Business Environment
Economic Environment for new business creation. Tourism Stakeholders and their influence. Formalising Company Mission & Vision. Business Forecasting & Strategic Planning
Financial Perspectives
Startup Finance Options, Managing Cashflow, Operating budgets. Financing Business Growth. Applying for tourism agency / regional grant funding
Human Resources Perspectives
Contemporary issues involvement in the Management of the HR function in the Tourism SME
Marketing Perspectives
Practical and applied areas of services Marketing. Estimating market size and value. Market and Competitor analysis. Promotional Planning / Distribution
Operations & Production
Planning for Day to Day Business Operations. Managing the tourism servicescape,Production Planning & Service Design. Managing Tourism SME impacts; Environmental, socio-cultural and transport
Legal & Risk Planning
Legal Issues in the Tourism SME. Legal status of the company. Legal issues of operation. The Management and Measurement of Risk. Issues of Public Liability. Health & Safety Legislation.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 40
Timing Week 7 Learning Outcomes 1,2,3
Assessment Description
Business Plan - Submission of the overall business concept, the product/service details and the business feasibility study
Assessment Type Project % of Total Mark 30
Timing Week 12 Learning Outcomes 1,2,3,4
Assessment Description
Business Plan - Submit the completed business plan including amendments to the first submission
Assessment Type Presentation % of Total Mark 30
Timing Sem End Learning Outcomes 2,3,4,5
Assessment Description
Communication of completed business plan
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Tourism Business Planning Every Week 2.00 2
Lab Contact Business Plan Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Independent Study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Tourism Business Planning Every Week 2.00 2
Lab Contact Business Plan Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Independent Study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Paul Burns. (2011), Entrepreneurship and Small Business, 3rd. Palgrave Macmillan, Oxon, p.512, [ISBN: 9780230247802].
  • O'Kane, B.. (2010), Starting a Business in Ireland, 6th. Oak Tree Press, Cork, [ISBN: 9781904887379].
Supplementary Book Resources
  • Ateljevic J. and Page S.J. (eds). (2009), Tourism and Entrepreneurship - International Perspectives, Chapters 15,16 & 17, Butterworth Heinemann, Oxford, [ISBN: 9780750686358].
  • Brian O'Kane, Ron Immink. (2009), Starting a Business in Ireland Workbook, Oak Tree Press, Cork, [ISBN: 9781904887355].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_FTRSM_8 Bachelor of Business (Honours) in Tourism Management 8 Elective