Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Analyse the nature and importance of innovation to enterprise and view innovation as a management process. |
LO2 |
Identify and evaluate innovation opportunities and the core capabilities for innovation within an organisation. |
LO3 |
Evaluate the relationship between creativity and innovation in the development of a new product or process. |
LO4 |
Analyse the management, IP and commercial perspectives in the design and development of a new product or process. |
LO5 |
Define the role of knowledge based activities, relationships and networks in the development of a new product or process. |
LO6 |
Critique the impact of product and process change driven by the business environment on implementation of an organisations strategy. |
Indicative Content |
Innovation
Defining innovation. Types of innovation; disruptive, radical & incremental, business model innovation. Successful and unsuccessful innovations. Goals of innovation. Identifying and mapping innovation opportunities.
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Managing Innovation
Innovation as a management process in the organisation. Process design and innovation. Quality circles and process improvement teams, TQM, ISO 9000 and EFQM. Business process re-engineering and supply chain.
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Corporate Creativity
Creativity and invention. Sources of ideas. Systematic approaches to creativity.
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New Product Development
New product development process. Managing the new product development team, organisational structures, cross-functional teams & key activities.
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Managing Technology and Knowledge
Managing organisational knowledge. Strategic alliances and networks, open innovation. The role of technology transfer in innovation.
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Commercial Exploitation & Intellectual Property Rights
Pathways to commercialisation. Intellectual property rights; patents, trademarks, copyright protection and licensing agreements.
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Strategy
Defining Strategy. The Strategic Planning process. The Business Environment and Tools for Strategic Analysis. PEST, Ansoff, SWOT.
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The University reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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John Tidd and Joe Bessant. (2014), Strategic Innovation Management, 1st. Wiley, UK, [ISBN: 9781118457238].
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Supplementary Book Resources |
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John Tidd and Joe Bessant. (2013), Managing Innovation, 5th. Wiley, UK, [ISBN: 9781118538593].
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David O Sullivan & Lawrence Dooley. (2008), Applying innovation, Sage Publications, USA.
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Recommended Article/Paper Resources |
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Harvard Business Review. (2006), Proctor and Gamble; Inside Proctor and
Gamble's New Model for Innovation, Harvard Business Review, 10, [ISSN: R0603C].
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This module does not have any other resources |
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