Module Details
| Module Code: |
DESI6024 |
| Title: |
Visual Culture: Communication
|
|
Long Title:
|
Visual Culture - Communication
|
| NFQ Level: |
Fundamental |
| Valid From: |
Semester 1 - 2016/17 ( September 2016 ) |
| Field of Study: |
2140 - Design Studies
|
| Module Description: |
This module introduces the student to the role of mass visual communication and traces its development in relation to modern society.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Explain the development of modern methods of visual communication. |
| LO2 |
Discuss the communicative potential of text and imagery, and of text as imagery. |
| LO3 |
Analyse examples of visual communication in relation to process and context. |
| LO4 |
Research, construct and present a coherent discussion on issues relevant to visual communication and its role in modern society. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
|
| none |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
|
| none |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
| Indicative Content |
|
Introduction
Visual communication and its relationship to technological, social and cultural change.
|
|
Effective visual communication
The development of effective forms of visual communication. The modernist emphasis on functionality, clarity and order.
|
|
The role of visual communication in society
Identity, branding and persuasion. The increased reliance on professional visual communicators in modern society.
|
|
Expression and functionality
The relationship between creativity, image, individual expression and functionality. Alternative approaches to modernism. Postmodernism.
|
|
Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
class-based instruction |
Every Week |
3.00 |
3 |
| Independent Learning |
Non Contact |
Research, analysis, preparation of presentation and writing of essay |
Every Week |
4.00 |
4 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
| This module has no Part Time workload. |
|
Module Resources
|
| Recommended Book Resources |
|---|
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Stephen J. Eskilson. (2012), Graphic Design: A History, Yale University Press, New Haven, [ISBN: 978-185669824].
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Philip B. Meggs, Alston W. Purvis. (2011), Meggs' history of graphic design, J. Wiley & Sons, Hoboken, N.J., [ISBN: 978-047016873].
| | Supplementary Book Resources |
|---|
-
Rick Poynor. (2013), No More Rules: Graphic Design and Postmodernism, Laurence King Publishing, p.192, [ISBN: 978-17806710].
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Jeremy Aynsley. (2001), Century of Graphic Design, A, Mitchell Beazley, p.256, [ISBN: 978-184000348].
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Steven Heller & Seymour Chwast. (2011), Graphic style: From Victorian to New Century, Harry N. Abrams, New York, [ISBN: 978-081099791].
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Richard Hollis. (2001), Graphic Design, a Concise History, Thames and Hudson, New York, [ISBN: 978-050020347].
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Guy Julier. (2005), The Thames & Hudson dictionary of design since 1900, Thames & Hudson, London, [ISBN: 978-0500203798].
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Meggs, Philip. (1998), A History of Graphic Design, John Wiley & Sons, inc, New York, [ISBN: 978-0471291985].
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Alan and Isabella Livingston. (2003), The Thames & Hudson dictionary of graphic design and designers, Thames & Hudson, London, [ISBN: 978-0500203538].
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Beirut, Michael, Helfland, Jessica, Heller, Steven and Poynor, Rick (eds). (1999), Looking Closer 3: Classical Writings on Graphic Design, Allworth Press, New york, [ISBN: 1 581150229].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
|---|
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Website, The Purdue Online Writing Lab,
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Website, Eye Magazine,
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