Module Details
| Module Code: |
DESI6009 |
| Title: |
Visual Culture:an Introduction
|
|
Long Title:
|
Visual Culture:an Introduction
|
| NFQ Level: |
Fundamental |
| Valid From: |
Semester 1 - 2016/17 ( September 2016 ) |
| Field of Study: |
2140 - Design Studies
|
| Module Description: |
This module introduces the student to the multiple roles of imagery in modern society, with a particular emphasis on visual communication.
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Analyse and interpret visual material, demonstrating knowledge and understanding of process and social and cultural contexts. |
| LO2 |
Discuss the role of visual culture in modern society. |
| LO3 |
Explain the different roles of both producer and viewer in visual communication. |
| LO4 |
Research, construct and present a coherent discussion on topics relevant to the course material. |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
|
| None |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| None |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| None |
| Indicative Content |
|
Introduction
What is visual culture? Why study visual culture?
‘Art’ and ‘non-art’ – ideas about high and popular culture
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The projection of identity:
The use of the visual to communicate particular images of personal and group identity.
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Industrialisation, consumerism and selling:
The development of visual communication as a powerful tool in modern capitalist societies.
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The visual in political discourses
The special role of the visual in political discourses, drawing on examples from, for instance, war and anti-war propaganda, satirical cartoons and photomontages, news photography, and music packaging.
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Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
Class-based instruction |
Every Week |
3.00 |
3 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Research, analysis, preparation of presentation and for exam. |
Every Week |
4.00 |
4 |
| Total Hours |
7.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
3.00 |
| This module has no Part Time workload. |
|
Module Resources
|
| Recommended Book Resources |
|---|
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Gillian Rose. (2011), Visual Methodologies, Sage Publications Ltd, p.304, [ISBN: 978-085702888].
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Marita Sturken and Lisa Cartwright. (2009), Practices of Looking: An Introduction to Visual Culture, OUP, [ISBN: 9780195314403].
| | Supplementary Book Resources |
|---|
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Jeremy Aynsley. (2001), A Century of Graphic Design, Mitchell Beazley, London.
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Wells, Liz. (2015), Photography, a Critical Introduction, Routledge, [ISBN: 978-041585429].
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Chambers, Ellie and Northedge, Andrew. (2008), The Arts Good Study Guide, The Open University, Milton Keynes, [ISBN: 978-074921708].
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Poynor, Rick. (2007), Obey the Giant: Life in the Image World, August/Birkhauser, [ISBN: 978-376438500].
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Berger, Warren. (2004), Advertising Today, Phaidon Press, London.
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Ciaran Carty. (2010), Robert Ballagh, Citizen Artist, Zeus Media Publishing, Dublin, [ISBN: 978-0952537618].
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Judith WilliamsonJ. (2000), Decoding advertisements, Marion Boyers, New York, [ISBN: 978-0714526157].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
|---|
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Website, The Purdue Online Writing Lab (Owl),
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