Module Details

Module Code: MGMT8006
Title: Entrepreneurship
Long Title: Entrepreneurship: Theory and Practice
NFQ Level: Advanced
Valid From: Semester 1 - 2015/16 ( September 2015 )
Duration: 1 Semester
Credits: 5
Field of Study: 3450 - Business & Management
Module Delivered in: 2 programme(s)
Module Description: This module has the dual aim of introducing the student to the theory and the practice of entrepreneurship in the context of high performance enterprise in Ireland and Internationally. The module will profile the role of entrepreneurship in society and provide the needed business know how, to identify business opportunities, evaluate the commercial viability of a venture, review business development phases and analyse the content of a business plan.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Examine the role and importance of entrepreneurship in society.
LO2 Discuss the common driving forces and special characteristics of entrepreneurs.
LO3 Critique the key issues involved in opportunity recognition and enterprise creation.
LO4 Discuss the stages involved in setting up,developing and ending an enterprise.
LO5 Evaluate and analyse the strengths and weaknesses of a business plan.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
None
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
None
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
None
 
Indicative Content
Entrepreneurship
The nature and importance of entrepreneurs, decisions, process, role in economic development, background and characteristics. Entrepreneurship and its contribution to society and economic development. Intrapreneurship.
The Individual Entrepreneur
The role of the Entrepreneur, characteristics and motivations, role models and support systems, male versus female.
Opportunity Recognition
Creativity and the Business Idea. Sources of new ideas, methods for generating ideas and screening, creative problem solving. Disruptive technologies, network effect and standardization, Product development cycle. Innovation Process. Technology versus Business Models.
Feasibility Analysis: Testing the Business Concept
The founding team. Analysing the industry and market, analyzing product/service risks and benefits. Moore's Crossing the Chasm. Technology validation.
The Business Plan.
Definition, scope and value of business plan, evaluation of business plans, writing the business plan, content of a business plan, using and implementing the business plan, why some businesses fail?
Entrepreneurship in Practice
Case studies in Entrepreneurship and business proposals. Review of written business plans.
Module Content & Assessment
Assessment Breakdown%
Coursework100.00%

Assessments

Coursework
Assessment Type Project % of Total Mark 40
Timing Week 7 Learning Outcomes 1,2,3
Assessment Description
Profile of entrepreneur relevant to own course of study and group presentation.
Assessment Type Other % of Total Mark 60
Timing Sem End Learning Outcomes 2,3,4,5
Assessment Description
Develop an original business idea through applying an idea generation process and represent the business proposition in the Business Model Canvas format. Present the Business Model Canvas.
No End of Module Formal Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecturer delivery of course material and involvement of guest speakers. Every Week 2.00 2
Lecture Contact Discussion forum for business plan case studies, project idea assessments and in class debates. Every Week 1.00 1
Independent & Directed Learning (Non-contact) Non Contact Self Directed Study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 
Module Resources
Recommended Book Resources
  • David Gibson. (2010), The Streetwise Guide to being Enterprising Workbook and Journal, Oak Tree Press, Ireland, [ISBN: 9781904887331].
  • Robert B. Mellor. (2009), Entrepreneurship for Everybody, Sage, UK, [ISBN: 9781412947763].
Supplementary Book Resources
  • Kathleen Allen. (2015), Launching New Ventures: An Entrepreneurial Approach, 7th. Cengage, [ISBN: 13-978-1305102507].
  • Joseph Tidd & John Bessant. (2015), Innovation and Entrepreneurship, 3rd. Wiley, [ISBN: 978-1118993095].
  • David Gibson. (2010), The Streetwise Guide to Being Enterprising, Oak Tree Press, Ireland, [ISBN: 9781904887324].
  • Jeffery A. Timmons & Stephen Spinelli. (2003), New Venture Creation, 6th. McGraw Hill, USA, [ISBN: 0-07-123272-9].
  • Geoffrey A. Moore. (2002), Crossing the Chasm, Marketing and selling disruptive products to main stream customers, 2nd. Harper Business, p.New York, USA, [ISBN: 0-06662-002-3].
  • Michale Malone. (2002), Betting it all: The Entrepreneurs of Technology, Wiley & Sons, New York, USA, [ISBN: 0-471-20190-1].
  • Jack M. Kaplan & Anthony C. Warren. (2007), Patterns of Entrepreneurship, 2nd. Wiley, USA, [ISBN: 13-978-0-471-73750].
  • Mary Coulter. (2003), Entrepreneurship in Action, 2nd. Prentice Hall, USA, [ISBN: 0-13-101101-4].
  • Colm O Gorman & James Cunningham. (2003), Enterprise in Action, 2nd. Oak Tree Press, Ireland, [ISBN: 1-86076-254-9].
  • Thomas M. Cooney. (2005), Irish cases in Entrepreneurship, 1st. Blackhall Publishing, Ireland, [ISBN: 1-842180-87-8].
  • Colette Henry & Pauric McGowan. (2007), Irish Cases in Entrepreneurship, Blackhall Publishing, Ireland, [ISBN: 978-1-842181-249].
  • R. Hisrich, M. Peters & D. Shepherd. (2006), Entrepreneurship, 7th. McGraw Hill International, USA, [ISBN: 0073210560].
  • Adam Jolly. (2007), Handbook of European Intellectual Property Management, Developing, Managing and Protecting your Company's Intellectual Property., Kogan Page, UK, [ISBN: 0749449888].
Supplementary Article/Paper Resources
  • Journal, International Small Business Management.
  • Journal, Journal of Small Business Management.
  • Journal, Entrepreneurship Theory and Practice.
  • Journal, European Small Business Journal.
  • Journal, Journal of Business Venturing.
  • Journal, Harvard Business Review.
  • Journal, Entrepreneurship and Personal Development.
Other Resources
  • Website, www.startingabusinessinireland.com.
  • Website, www.startingabusinessinBRITAIN.com.
  • Website, www.growingabusinessinireland.com.
  • Website, www.spotcheckonline.com.
  • Website, Patents Office,
    http://www.patentsoffice.ie
  • Website, European Patents Office,
    http://www.epo.org
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_ECTWB_7 Bachelor of Science in Craft Technology (Wood) with Business 6 Elective
CR_BENBU_7 Certificate in Entrepreneurship & Business 1 Mandatory