Module Details

Module Code: MRKT7012
Title: Financial Information Analysis
Long Title: Financial Information Analysis
NFQ Level: Intermediate
Valid From: Semester 1 - 2014/15 ( September 2014 )
Duration: 1 Semester
Credits: 5
Field of Study: 3420 - Marketing & Advertising
Module Delivered in: 1 programme(s)
Module Description: Application of costing techniques to enable marketers to determine pricing structures and interpretation of financial statements
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Determine pricing structures based on cost absorption and activity based costing
LO2 Interpret financial statements using financial ratios for the benefit of the marketer
LO3 Calculate the lifetime value of a customer
LO4 Determine the relationship between promotion spend and increases in sales
LO5 Be able to apply different approaches to pricing based on costs
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
Pricing structures
Cost based, variable and fixed costs; competitor based, customer based pricing;application of theory to industry examples to show how final price is set taking into account basic fee,start up costs and hourly rates
Costing
Overhead absorption; marginal costing; activity based costing. Use of activity based costing methodology,allocating resource costs through activities to the products and services provided to customers. ABC and strategic decisions such as pricing, outsourcing and identification and measurement of process improvement initiatives.
Ratio analysis
Interpretation of finacial statements, calculation of financial ratios, profitability, gearing, solvency.Analysis of financial statements
Lifetime value of customer
Explanation of LVC, calculation of absolute and relative values, estimate the cost of acquiring a customer and the Net Present Value (NPV) of that customer's business during his useful economic life; benefits to marketer
Promotion Budget
Factors determining promotion spend, methods used, calculation of increase in sales per € spend on promotion.
Module Content & Assessment
Assessment Breakdown%
Coursework40.00%
End of Module Formal Examination60.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 40
Timing Week 7 Learning Outcomes 1,2
Assessment Description
Short answer questions
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 60
Timing End-of-Semester Learning Outcomes  
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Class based instruction Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Independant study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 
Module Resources
Supplementary Book Resources
  • Peter Atrill, Eddie McLaney,. (2011), Accounting and Finance for Non-Specialists, 7th. [ISBN: 978-0-273-74588-4].
  • Peter Atrill, Eddie McLaney,. (2012), Management Accounting for Decision Makers, 7th. [ISBN: 978-0-273-76224-9].
This module does not have any article/paper resources
This module does not have any other resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_ECTWB_7 Bachelor of Science in Craft Technology (Wood) with Business 5 Elective