Module Details
| Module Code: |
TOUR7009 |
| Title: |
E-Tourism & Digital Marketing
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Long Title:
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E-Tourism & Digital Marketing
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| NFQ Level: |
Intermediate |
| Valid From: |
Semester 1 - 2017/18 ( September 2017 ) |
| Field of Study: |
8120 - Tourism
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| Module Description: |
This Module will introduce the student to the role of information and communications technologies (ICT) in modern tourism operations and familiarise them with the methods and management of the tourism product by electronic means
|
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| # |
Learning Outcome Description |
| LO1 |
Evaluate the role and functions of the internet and electronic distribution in tourism. |
| LO2 |
Discuss the key drivers and barriers to the managing tourism products online and issues of usability, effectiveness, efficiency and satisfaction in online communications |
| LO3 |
Assess and interpret Web Analytics & the measurement of online tourism communications |
| LO4 |
Argue how technology can augment and improve the tourism experience |
| Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
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| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
|
| No requirements listed |
| Indicative Content |
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Introduction to E-Tourism
What is e-tourism, why is it relevant to today's tourist? The role of technology in the tourism purchasing decisions. Considerations of online distribution.
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The Management & Metrics of E-Commerce
Classifications of e-commerce. The need for management of information. The Sales funnel and web marketing. Macro and Micro Metrics. Introduction to Analytics, Direct and Indirect web feedback. Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)
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Managing Tourism Inventory
Managing Distressed Inventory. Managing Intermediaries. Increasing complexity of channel management in tourism. Pros and Cons of Single Image inventory Systems.
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Social Media and Online Reputation
The importance of online communications, strategies for communicating through social channels, the management and measurement of online communications and reputation. Crisis management
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Technology Augmented Tourism Experiences
The role of mobile devices in tourism experiences. Augmented Reality for enhanced tourism experiences. The role of Self-Service Technologies in tourism. The challenges of Big Data management in tourism. Wearables and the Internet of Things in tourism
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E-Tourism Applications
Industry Cases: E-destinations, e-airlines, e-hotels, e-tour operators, e-DMO and the use of technology in tourism experiences
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Module Content & Assessment
|
| Assessment Breakdown | % |
|---|
| Coursework | 100.00% |
Assessments
| No End of Module Formal Examination |
| Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
|
The University reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
E-Tourism & Distribution |
Every Week |
3.00 |
3 |
| Lab |
Contact |
Lab Seminars |
Every Second Week |
1.00 |
2 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Reading & Independent Learning |
Every Week |
3.00 |
3 |
| Total Hours |
8.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
| Workload: Part Time |
| Workload Type |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
| Lecture |
Contact |
E-Tourism & Distribution |
Every Week |
3.00 |
3 |
| Lab |
Contact |
Lab Seminars |
Every Second Week |
1.00 |
2 |
| Independent & Directed Learning (Non-contact) |
Non Contact |
Reading & Independent Learning |
Every Week |
3.00 |
3 |
| Total Hours |
8.00 |
| Total Weekly Learner Workload |
7.00 |
| Total Weekly Contact Hours |
4.00 |
|
Module Resources
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| Recommended Book Resources |
|---|
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edited by Roman Egger, Dimitrios Buhalis. (2008), eTourism case studies, 1st. Elsevier, p.463, [ISBN: 9780750686679].
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Efraim Turban... [et al.]. (2008), Electronic commerce, Prentice Hall, Harlow, [ISBN: 0132243318].
| | Supplementary Book Resources |
|---|
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Lon Safko,. (2012), The Social Media Bible, 3rd. p.821, [ISBN: 978-111826974].
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Tussyadiah, l., Inversini, A.. (2015), Information and Communication Technologies in Tourism 2015: Proceedings of the International Conference in Lugano, Switzerland, Springer, Londond, p.883, [ISBN: 9783319143439].
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Chaffey, D.. (2011), E-Business and E-Commerce Management: Strategy, Implementation and Practice, 5th Edition. Pearson Education, Essex, England, [ISBN: 9780273752066].
| | This module does not have any article/paper resources |
|---|
| Other Resources |
|---|
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Website, International Federation for Information
Technology in Tourism. IFITT Resoure Library,
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Website, Tnooz Travel Technology Website,
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