Module Details

Module Code: AUTO7006
Title: Entrepreneurship & Management
Long Title: Entrepreneurship & Management
NFQ Level: Intermediate
Valid From: Semester 1 - 2016/17 ( September 2016 )
Duration: 1 Semester
Credits: 5
Field of Study: 5251 - Automotive Engineering
Module Delivered in: 1 programme(s)
Module Description: This module provides students with an understanding of the principles for successful entrepreneurship and management of organisations within the Automobile and Transport Industries.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Evaluate the essential elements required for successful entrepreneurship within the Automotive and Transport industries.
LO2 Discuss the importance of key managerial activities for establishing a successful business within the Motor and Transport Industries.
LO3 Analyse and discuss the factors effecting organisational change and the elements necessary for continuous development within the Motor Industry.
LO4 Evaluate the significance of ethics and social responsibility to management and marketing considerations within the Motor Industry
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is strongly recommended before enrolment in this module. You may enrol in this module if you have not acquired the recommended learning but you will have considerable difficulty in passing (i.e. achieving the learning outcomes of) the module. While the prior learning is expressed as named MTU module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. You may not earn additional credit for the same learning and therefore you may not enrol in this module if you have successfully completed any modules in the incompatible list.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 
Indicative Content
MOTOR & TRANSPORT INDUSTRY ENTERPRISE & ENTREPRENEURSHIP
Definition of entrepreneurship. Importance of small business and entrepreneurs within the Automotive & Transport Industries. Entrepreneurial traits. Reasons for success and failure.
INDUSTRY STANDARDS, EVOLUTION & CHANGE
The influence of industry standards within the Automotive and Transport industries. Factors influencing change within the Automotive sector. The nature and importance of organisational change. Planning and managing for organisational change and development.
RESEARCH & PLANNING
Industry research. Feasibility study and Business plan preparation for Automotive and Transport industry applications.
AUTOMOTIVE BUSINESS STRUCTURES & FINANCING
Identification of appropriate business structures and financing options for entrepreneurship within the Automotive and Transport industries.
TIME MANAGEMENT
Importance of time management. Planning, scheduling and prioritising of objectives. Analysis of time-wasting activities and identifying methods of maximising time utilisation within automotive sales and after-sales activities.
COMMUNICATIONS
The communication process. Channels and systems of communication within Motor and Transport industry organisations.
SALES MANAGEMENT
Sales management functions and strategies within the Motor and Transport industries. Identifying and securing business customers; organising and managing the sales function.
ETHICS & SOCIAL RESPONSIBILITY
Importance and influence of ethics and social responsibility for organisations within the Motor & Transport industries. Codes of conduct and standards.
Module Content & Assessment
Assessment Breakdown%
Coursework30.00%
End of Module Formal Examination70.00%

Assessments

Coursework
Assessment Type Short Answer Questions % of Total Mark 30
Timing Week 7 Learning Outcomes 1,2
Assessment Description
Short essay type answers relating to entrepreneurial & management activities
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,2,3,4
Assessment Description
End-of-Semester Final Examination
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

The University reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Review of lecture material & further study Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture Every Week 3.00 3
Independent & Directed Learning (Non-contact) Non Contact Review of lecture material & further research Every Week 4.00 4
Total Hours 7.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Deakins, David & Freel, Mark. (2012), Entrepreneurship & small Firms, 6th Ed. McGraw-Hill Education, [ISBN: 978007713641].
  • Jeff Smith,. (2001), The K.P.I. Book, Insight Training & Development Ltd, [ISBN: 9780954025908].
Supplementary Book Resources
  • Shier, Alan. (1983), Motor Trade Management, Oxford University Press, Oxford, [ISBN: 0198591500].
  • Siobhan D. Tiernan & Michael Morley. (2013), Modern Management -Theory & Practice for Students in Ireland, 4th Ed. 2-4,7,10, Gill & Macmillan, Dublin, [ISBN: 9780717156320].
  • Drucker, Peter F.. (2006), Innovation & Entrepreneurship, Collins Business, [ISBN: 9780060851132].
  • Griffin, Ricky W. (2006), Fundamentals of Management, 4th. Houghton Mifflin, Boston, [ISBN: 0618472428].
  • Cole, G.A.. (2002), Management Theory And Practice, 5th. DP Publications, [ISBN: 0826753910].
This module does not have any article/paper resources
Other Resources
 
Module Delivered in
Programme Code Programme Semester Delivery
CR_TTMGT_7 Bachelor of Science in Automotive Technology and Management 6 Mandatory